ActiveCampaign, an intelligence-driven sales and marketing automation solution for small- and medium-sized businesses, today announced its integration for Square, now available in the Square App Marketplace.
This integration brings together some of the biggest concerns for small businesses: revenue and marketing, using online and in-store purchase data to provide the context small businesses need to create the personalized experiences customers have come to expect.
Technology Helps Small Businesses to Market Better
The way small businesses operate is changing as technology has become more affordable and accessible.
Traditionally, small businesses send promotional blasts to all customers in their database, regardless of customer preferences and buying behaviors.
With the Square and ActiveCampaign integration, SMBs can leverage the power of automations to bring in purchasing data and order trends to segment customers, send promotions, and target buyers, seamlessly creating personalized experience.
“We built ActiveCampaign to give small businesses the platform they need to connect all the tools they use to grow their business. Small businesses should be able to choose the tools they want to run their business, and Square is key solution in many small business stacks. Through our integration, we’re unlocking payment and order trend data in ActiveCampaign, empowering Square users with the context they need to create more personalized experiences.”
Jason VandeBoom, Founder and CEO of ActiveCampaign
The integration with Square joins the more than 250 applications small businesses can connect to ActiveCampaign, giving small businesses the flexibility to select the tools they want to run and grow their business.
READ MORE: 9 Steps to Write Email Copy that Converts
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