Adobe Announce Release of Magento 2.4

Today Adobe have just announced the roll out and general availability of Magento 2.4. With Magento 1 reaching end of life last month, developments of Magento 2 are now all steam ahead.

Magento 2.4 is being hailed as the latest version that will “…provide merchants with capabilities that will help them capture new opportunities in the current commerce landscape and prepare for the future.“

Key Features of Magento 2.4

Purchase Approval Workflows: New approval workflow functionality included in Magento 2.4 enables B2B buying companies to customize their approval processes using a simple form. They can define approval rules based on order value, number of SKUs, or shipping costs. Rules can specify multiple approvers and be assigned to specific roles. 

Seller Assisted Shopping: New Seller Assisted Shopping functionality empowers merchants to improve customer engagement and deliver exceptional service by allowing sales or customer service reps to log into their websites as the customer from the Magento Admin. Having access to the buyer’s experience enables the rep to support them in several ways including: help troubleshoot the buying process, walk the customer through custom functionalities and more.

In-store Pickup: With In-Store Pick Up in Inventory Management, merchants can easily select which physical inventory locations are eligible as a customer pickup location. During checkout, customers can quickly find a location near them and view other essential information, such as store hours. Once orders have been placed, store associates can notify them when their orders are ready for pickup with a single click. 

There are of course the usual security improvements which are to be expected. You can see the full list of features then you can check out the Adobe announcement here.

Dave Furness

Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.

Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.