Adobe Digital Price Index: Online Prices Fall 1.4% in February 2023

The latest online inflation data from Adobes Digital Price Index (DPI) covering the month of February 2023 shows that online prices declined 1.4% year-over-year (YoY).

What you need to know: This marks the sixth successive month of a YoY price decrease, with half of the 18 categories (10 of 18) tracked by Adobe seeing falling prices on an annual basis. On a monthly basis, online prices in February fell 0.3%.

February’s YoY price decline was primarily driven by sharp drops in discretionary categories including electronics (down 12.6% YoY, down 1.7% MoM), computers (down 16.4% YoY, down 1.4% MoM) and toys (down 6.5% YoY, down 0.4% MoM).

Consumers also saw prices fall YoY for home goods: Appliances were down 3.8% YoY (down 1.8% MoM), while home/garden products fell 3.8% YoY (up 0.2% MoM).

The furniture/bedding category fell for the first time after rising for 33 consecutive months, dropping 0.1% YoY (down 0.6% MoM).

In certain categories with persistent inflation, YoY price increases have slowed recently.

Grocery prices were up 11.4% YoY (up 0.8% MoM), down from January 2023’s 12.6% YoY increase.This marks the fifth consecutive month when YoY price increases for groceries have decelerated from September’s record high, when prices rose 14.3% YoY.

In the apparel category, prices were up 5.1% YoY (up 0.3% MoM); Contrast this with February 2022, when apparel prices were up 16.7% YoY.

In another category such as tools/home improvement, prices rose 6.2% YoY (flat MoM), down from January 2023’s 6.9% YoY increase and December 2022’s 8.3% YoY increase.

Notable Categories in the Adobe Digital Price Index for February

In February, ten of the DPI’s 18 categories saw YoY price decreases, with the flowers/related gifts category falling the most at 25% YoY.

Eight categories experienced YoY price increases, including personal care, office supplies, pet products, groceries, non-prescription drugs, tools/home improvement, medical equipment/supplies and apparel.

On a MoM basis, six of the 18 categories in the DPI saw prices fall.

Price increases were observed in twelve categories including personal care, office supplies, books, home/garden, pet products, groceries, non-prescription drugs, tools/home improvement, flowers/related gifts, sporting goods, medical equipment/supplies and apparel.

Adobe DPI Category Highlights for February

Groceries: Prices rose 11.4% YoY (up 0.8% MoM) but have slowed in the past five months, rising 12.6% YoY in January, 13.5% YoY in December, 13.7% YoY in November and 14.0% YoY in October.

In September, prices peaked, rising 14.3% YoY. Consumers are increasingly buying more of their groceries online, and this category has generally moved in lock step with the Consumer Price Index.

Furniture & Bedding: Prices were down 0.1% YoY (down 0.6% MoM), after rising for 33 consecutive months, peaking in March 2021 when prices rose 5.7% YoY.

A year ago, in February 2022, prices were up 4.7% YoY. Consumers have become increasingly comfortable buying furniture online, after a pandemic where many wanted to spruce up their living spaces and had no choice but to tap ecommerce.

Electronics: Prices have fallen sharply in recently months, dropping 12.6% YoY in February (down 1.7% MoM) and 11.9% YoY in January.

Contrast this with a year ago, in February 2022, when prices were down 3.2% YoY. As a major discretionary category, electronics prices continue to see sharp drops even after the holiday shopping season where prices fell 12.0% YoY in December and 13.4% YoY in November (a record YoY price drop driven by heavy discounting during Cyber Week).

Apparel: Prices were up 5.1% YoY (up 0.3% MoM). Recently, price increases for the category have slowed (up 5.1% YoY in January, up 0.9% YoY in December, up 3.2% YoY in November).

When compared to a year ago, prices rose 16.7% in February 2022 (up 15.8% YoY in January 2022, up 16.6% YoY in December 2021, up 17.3% YoY in November 2021).

What Is the Adobe DPI?

Using the Fisher Price Index, the Adobe DPI tracks ecommerce prices in 18 categories and is modeled after the Consumer Price Index (CPI), published by the U.S. Bureau of Labor Statistics.

The Fisher Price Index uses quantities of matched products purchased in the current period (month) and a previous period (previous month) to calculate price changes by category.

Adobe’s analysis is weighted by the real quantities of the products purchased in the two adjacent months.

More details: To stay on top of the latest online inflation data, follow the Adobe Digital Price Index here.

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