Afterpay (ASX:APT), the leader in “Buy Now, Pay Later” (BNPL) payments, today released results and consumer shopping trends for its bi-annual Afterpay Day sale – its first ever to include brick-and-mortar shopping.
The U.S. sale drove a 35% increase in new active customer to the platform. Traffic to Afterpay’s brand partners was also strong – as the company sent nearly six million referrals to global merchants from its Shop Directory during the sale’s duration, with approximately 30% of referrals going to SMB partners.
Crocs, Nike sneakers, Fenty Beauty, Ulta Beauty and UGG topped Afterpay’s list of most purchased items. And most Americans used their mobile phone to make those purchases. 86% of U.S. Afterpay Day transactions occurred on mobile devices, with an average of four items in the shopping basket. Afterpay is currently the top-ranked BNPL app in the app store based on number of downloads.
91% of American shoppers used their debit card to make their purchases – preferring to use their own money to pay over time. Los Angeles was the top city for Afterpay shoppers followed by Chicago, Brooklyn, Houston and Philadelphia.
Afterpay Day included deals and promotions from more than 3,000 of the best retailers and brands across North America, with sales up to 70% off full priced items. A number of new brands partnered with Afterpay in-store as well as online for the first time ever – including Steve Madden, MAC Cosmetics, Jo Malone London, Aveda, origins, Vera Bradley and more.
“Afterpay Day was the perfect way to support our merchant partners as retailers welcomed their customers back to their physical stores and the economy starts to rebound,”
“As evidenced by the numbers, Afterpay Day delivered new customers, drove increased sales and increased basket sizes online and in-store for the more than 3,000 participating merchants in North America.”Melissa Davis, Head of North America, Afterpay
The total number of customers that have signed up to Afterpay in the U.S. now exceeds 16 million, and the total number of global retail partners is nearly 75,000, with a strong pipeline of new merchants continuing to launch in 2021. During December 2020 , Afterpay referred more than 40 million customers to its merchant partners via its Shop Directory.