Afterpay Launches New In-Store Service Just In Time For 2021 Holidays

Afterpay the leader in “Buy Now, Pay Later” payments, today announced that its in-store payments solution is now available at leading retailers just in time for the busy holiday shopping season – including Nordstrom and Nordstrom Rack, J.Crew, Madewell, American Eagle, Aerie, Tilly’s, Morphe, Alo Yoga, Parachute Home, and Le Creuset Signature Boutiques and Outlet Stores. Customers will also be able to use Afterpay during their holiday travel through a partnership with leading airport and resort-casino specialty retailer Marshall Retail Group, including its InMotion locations.

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By offering Afterpay in-store, retailers provide customers with the convenience of paying for their purchases over time in four interest-free installments, with the added benefit of being able to take home their items right away. This is especially important this holiday season, as more consumers are planning to get their shopping done early. According to recent Afterpay research, over 25% of consumers are planning to make their holiday purchases primarily in-store, and nearly half are shopping early to ensure the availability of the gifts they want to purchase.

“The current economic climate and supply chain issues have impacted the way consumers are shopping this holiday season, proving an even greater need for flexible shopping and payment options,”

“By bringing our in-store capabilities to top new brands, and mixing innovation into the shopping experience, we’re helping provide consumers with greater freedom and convenience for their holiday shopping in a way that’s both fun and engaging.”

David Di Bene, VP of Retail Marketing, Afterpay.

Afterpay and Westfield Partner on AR Holiday Hunt

In another effort to support both retailers and consumers this holiday season, Afterpay is partnering with Westfield centers to provide shoppers with an AR-activated scavenger hunt experience. The experience leverages Westfield’s high-impact digital network and will feature QR codes throughout participating Westfield centers in the US, prompting shoppers to scan and help find Hidden Helpers in AR. Upon scanning, shoppers will be taken on a whimsical holiday adventure to uncover five Hidden Helpers throughout the center, which will unlock special deals and promotions at Afterpay retailers.   

Close to 6 million customers have added the Afterpay Card to their wallets to shop in person, showing the increasing value of the in-store solution. The growth of the retail program mirrors the recent findings from Accenture, which show that spending on BNPL in the U.S. has increased rapidly in the last year – up 230% since the start of 2020. With that increase, Afterpay has become consumers’ preferred BNPL provider for fashion and beauty purchases and has helped them save up to $459 million in fees by not using credit cards.