Image: IFA | Huawei Introduces Kirin 970

New AI Technology by Huawei for Smartphones Could Advance eCommerce

Huawei may not be a household name yet. And you may be surprised to learn they are the largest telecommunications equipment manufacturer in the world.

But this might just change as the company announced new Artificial Intelligence technology for Smartphones and tablets.

Image: IFA Berling | Chengdong (Richard) Yu, CEO, Huawei Consumer Business Group
Image: IFA Berling | Chengdong (Richard) Yu, CEO, Huawei Consumer Business Group

Last weekend, at IFA Berlin, a leading consumer electronics show in Germany, Huawei unveiled what the company called the World’s First Smartphone Artificial Intelligence (AI) Computing Platform.

This new platform is a combination of advanced native AI processing and Cloud AI. The native AI processing is provided by the company’s new flagship Kirin 970 processor.

“As we look to the future of smartphones, we’re at the threshold of an exciting new era. Mobile AI = On-Device AI + Cloud AI. Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.”

Richard Yu, CEO of Huawei Consumer Business Group.


Huawei will officially announce the next generation of their popular Mate 9 phone, dubbed the Mate 10, in mid-October at an event in Munich, Germany.

This new Android based phone will compete directly with Samsung’s Galaxy S8, LG G6, and iPhone 8 devices. The Kirin 970 chip’s native integration of AI into the Mate 10 seems to leap this new phone into new territory among the high end competitors.


Image: Huawei | Mate 9 Smartphone
Image: Huawei | Mate 9 Smartphone

Artificial intelligence will find its way into all kinds of uses on Smartphones. Recent innovations by eCommerce marketplaces is poised to take advantage of new hardware.

As we stated in an earlier article about eCommerce and AI, the world is entering a new era in eCommerce. And this new era will require more powerful devices and cloud platforms.

Already, AI innovations by Amazon with Alexa and a new partnership by Walmart and Google with the Google Home platform are placing AI into today’s eCommerce.

Amazon is already selling the current high end model by Huawei, the Mate 9, with Alexa integration. The addition of Alexa was a recent upgrade to the Mate 9 line of Smartphones.

And let’s not forget eBay. The company is utilizing AI on its platform already for searches and has an early voice assistant integration into the Google Home ecosystem.

As Smartphones become more powerful with dual camera designs, onboard 3D & Augmented Reality (AR) support, and native advances in AI, they will naturally integrate into online shopping.

Better cameras and 3D / AR support will allow shoppers to improve results with image search technology. eBay is entering this field and other companies, such as youth oriented fashion retailer, are also getting into the game.


Huawei with the Kirin 970 processor and the Mate 10 phone may provide the first major advance in hardware to take advantage of these emerging technologies.

Smartphones are how China shops and increasingly how the rest of the world shops. It makes perfect sense that Smartphones are driving technological innovation.

Since Samsung is still recovering from the Note 7 debacle. Apple hasn’t innovated since Steve Jobs passed away. Can Huawei become the next household name in mobile devices? Time will tell, but one thing is for certain, eCommerce will benefit.

What are your thoughts on image search, AR, AI, and other technology innovations for eCommerce? We love to hear your comments in the section below.

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