Grants Program with Hello Alice Grants Program Awards $500,000 to Digital Entrepreneurs in the US

Alibaba announced the 50 entrepreneurs each receiving $10,000 grants from the first-ever Grants Program that awarded a total of $500,000 to small businesses.

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Recipients were selected from a pool of more than 12,000 applicants who submitted their product idea or go-to-market strategy for consideration by’s panel of expert judges.’s Grants Program supports today’s Entrepreneur Economy by providing much-needed capital and resources to New Digital Entrepreneurs who are starting businesses online.

The program is in partnership with Hello Alice, which is a virtual accelerator that helps startups navigate the challenges of raising capital with a track record of helping many underrepresented entrepreneurs.

Almost half (44%) of New Digital Entrepreneurs say they needed $5,000 or less in the first six months of launching their business.’s Grants Program applicants highlighted this need in their applications, citing raising capital as their top business challenge of 2021.

In addition to the opportunity for grants, the thousands of applicants all have access to the Digitization Sprint for Retailers, gaining valuable insight into eCommerce basics like sourcing, digital advertising and supply chain management.

“Today’s New Digital Entrepreneurs are erasing the boundaries of what’s possible and changing the way we think, work and live. At, it’s our mission to make it easy for businesses to do business anywhere, which is why it’s an honor to support this group of incredibly inspiring entrepreneurs with start-up capital to catalyze their businesses and grow on their own terms. We can’t wait to see what these entrepreneurs accomplish.”

John Caplan, President of North America and Europe of and judging panel member

The group of 50 grant recipients includes entrepreneurs from diverse backgrounds and walks of life.

“Starting a business is challenging no matter the circumstances. But we know certain socioeconomic factors can make the entrepreneurial journey even more difficult. That’s why we’re proud to share that almost 80% of the Grants Program recipients are people of color and about 78% are women entrepreneurs. Importantly, almost 90% of recipients shared that the vast majority of their teams hail from historically underrepresented groups, including persons with disabilities, military veterans and LGBTQ+.”

Elizabeth Gore, President and Co-founder of Hello Alice

The 50 Grants Program recipients include entrepreneurs with business plans to help create a more healthy, sustainable, beautiful, knowledgeable or equitable world.

At the end of the application period in late October, applications were evaluated by’s expert judging panel from the eCommerce ecosystem.

Each judge brought a diversity of perspectives to the application review process and included:

  • John Caplan, President of North America and Europe of
  • Elizabeth Gore, President and Co-founder of Hello Alice
  • TJ Hyland, Director of Global Partnerships at Elevate Brands
  • Ines Belakhdar, Founder and CEO of conscious fashion retailer Bynes NY
  • Tatiana James, entrepreneur and ecommerce expert Grants Program Recipients

AduraJacqueline AmadiTX
Baddie Labs CosmeticsKeneshia BerkleyIL
Bao Box LLCSi-Chi HefelWA
Be Happy HandcraftedBianka HollindWA
Brilliant You DenimTerry L DavisNC
Cecile Blancarte Corporation dba BlancarteCecile BlancarteCA
CISEJustine LoyoCA
Cloth CutiesJamie FrankTX
Copper and Brass Paper GoodsAriel YoungGA
Copper Door Coffee RoastersHannah UlbrichCO
Curly ContessaKristin FarmerAL
Curtis & Company ApparelAngelica CurtisCA
Element MomSarah LiCA
Eva Jane Beauty, LLCEva Jane BunkleyGA
Fairy Circle GardenJeremy JacksonTX
FEND Corp.Sujene KongNY
First Sip Brew BoxDennis GuyPA
Gelateria Uli LLCUli NasibovaCA
Global SenseElizabeth StricklandTX
Hi Mat CompanyLynzi ClarkUT
Inside Out Bars, LLC DBA Inside Out GoodnessSeth SundbergCA
Joiful Bee LLCJoi WadeFL
Kaka'ako KasualsKiakahi WongHI
kantiKeamone FrederickNY
LipRevolt, LLCCourtney StewartGA
Miss Swiss LLCAshley PiszekPA
Nick Ricardo CollectionNick YeastCA
OmniVis Inc.Katherine ClaytonCA
ParentCoJasmine JohnsonIN
Parents Are Human LLCJoseph LamCA
Paris Fit LLCNoel DavisPA
PawstriesTreasure CrockerMI
Pink Scissors Stationery LLC dba NailstryAurelia EdwardsFL
Play Out ApparelAbby SugarNY
Rooted FareAshley XieCA
Rugged Black Athleisure ActivewearMatt AddisonCO
Scarlett CollectionMorgan KelleyGA
SHE Support Heal EmpowerSierra WilliamsNJ
SortJoyAlexa Cohn, Stefani HerrCA
SprinJenePia GschossmannNY
Status Co. LLCTenita StrandAL
The Crease Beast LLCMatt JonesCA
The Lofty Collector Solutions LLC.Ricardo CastroCA
The Milk Mission LLC,Gina VanCantOH
The Refill ShoppeMichelle StevensCA
The Solar GuruAli TurnerNE
Unique ThreadsSheriff Muse-AriyohGA
Vecina CoutureAda RojasIL
Wicks + Scents®Shauna CooperSC

Applications were reviewed based on the entrepreneur’s demonstration of the market opportunity, the business model/product innovation, and their plans for using the funds to grow their business.

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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.

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