Amazon Accelerate 2023, Agenda and Registration Information

Amazon Accelerate is the premier seller conference of the year for Amazon marketplace sellers, hosted by Amazon near its headquarters in Seattle. This year, the company announced the event will take place on September 13 and 14, with pre-conference activities scheduled for September 12.

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While attending offers the best experience, the company also makes each session available live in a virtual format, allowing sellers to participate from wherever they are located (except for Tuesday’s pre-conference in-person events and Seller Café).

Registration is now open for Amazon Accelerate. To participate in person, the cost is $599 per person. However, space is limited and the in-person conference experience is reserved for active Amazon sellers only. In-person registration will close when the conference sells out.

For those of you who may be interested to sell on Amazon or sellers who don’t have the time to attend Amazon Accelerate in person, there is a FREE virtual option available as well. There is no limit on attendees for the virtual option, and registration is open all the way up to the conference.

Why should you attend or participate in Amazon Accelerate? Here are four reasons why you shouldn’t miss this year’s selling event.

• Learn about the latest Amazon tools and innovations. Amazon Accelerate is a great place to learn about the latest tools and innovations that Amazon has to offer sellers. This includes new features for Seller Central, new advertising products, new ways to reach customers, and insights on how to manage your online business on Amazon.
• Get insights from Amazon experts. Amazon Accelerate features keynotes, fireside chats, and breakout sessions from Amazon leaders and seasoned sellers. These experts can share their insights on how to grow your business on Amazon, and they can answer your questions about how to scale your business on the platform.
• Network with other sellers. Amazon Accelerate is a fantastic opportunity to network with other sellers. You can learn from their experiences, share tips and tricks, and build relationships that can help you grow your business.
• Get inspired. Amazon Accelerate is a great place to get inspired by other sellers who are succeeding on Amazon. You can learn from their stories and see what it takes to be successful on Amazon.

For organizing your event plans, sellers can use the Amazon Accelerate Agenda Builder, which offers a comprehensive view of all sessions and activities, enabling you to prearrange your conference itinerary.

This year, Seller Café is returning to Amazon Accelerate for in-person participants as well. Sellers can seize this opportunity to engage in face-to-face discussions with Amazon experts to discuss your specific business questions.

For those attending Amazon Accelerate in person, they should book a Seller Café appointment now to connect with one of 100 Amazon employees who specialize in programs and services, including FBA, Brand Experience, Global Selling, and Amazon Ads. Your Seller Café appointment will be automatically added to your agenda.

Take a glance at the agenda. You’ll notice that some sessions have timing overlaps. The good news is that all sessions will be accessible for replay.

If you’re participating in person at Amazon Accelerate, prioritize the sessions that pique your interest the most, and you can catch up on time-conflicting sessions by watching the replays.

This year, all Amazon Accelerate sessions will take place in the Summit Building of the Seattle Convention Center with the notable exception of the Block Party, which will be held at the Seattle Center, about a 25-minute walk (or short Uber ride) from the convention center.

The date, time, and session information for the 2023 edition of Amazon Accelerate were last updated on August 22, 2023.

Amazon Accelerate Agenda For September 12, 2023

Partner Connect Expo: Pre-Conference Activity

• Date/Time: September 12, 12:00 p.m. PT – 6:00 p.m. PT
• Location: Seattle Convention Center | Summit Building (Note: No virtual participation)
• Description: Expand your network and knowledge with Amazon partners. Connect with Amazon Selling Programs and service providers in the Accelerate Pavilion to discover new ways to support your business growth.

Block Party: Pre-Conference Activity, Seattle Center

• Date/Time: September 12, Evening event (Amazon did not provide a time)
• Location: Seattle Center (Note: No virtual participation)
• Description: Get ready to mix and mingle at an unforgettable Seattle Block Party! Join us on Wednesday evening, September 13, at the Seattle Center, home to the world-famous Space Needle. Network with fellow attendees while you enjoy live performances, delicious food, and refreshing beverages.

Amazon Accelerate Agenda For September 13, 2023

Partner Connect Expo – Day 1

• Date/Time: September 13, 7:00 a.m. PT – 5:00 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Expand your network and knowledge with Amazon partners. Connect with Amazon Selling Programs and service providers in the Accelerate Pavilion to discover new ways to support your business growth.

Keynote: Opening General Session – Day 1

• Date/Time: September 13, 9:00 a.m. PT – 10:30 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Join Dharmesh Mehta (Vice President, Worldwide Selling Partner Services) and other senior Amazon leaders to kick off Accelerate 2023. Learn about new products, tools, and resources Amazon is launching and innovating to help your business grow. Hear from successful sellers sharing their journeys and success stories, showcasing the thriving seller community.

Amazon Buy Shipping: Charting the Course to Savings

• Date/Time: September 13, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore Amazon Buy Shipping, a feature enabling you to purchase discounted shipping labels from carriers. Discover how to access wholesale rates even for single shipments, unlock account protection benefits, and enhance on-time deliveries. Learn how to integrate Amazon Buy Shipping through Seller Central, third-party platforms, or APIs.

Boost Your Brand Equity with Amazon Ads

• Date/Time: September 13, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Learn to utilize Amazon Ads solutions (Sponsored Products, Sponsored Brands, and Sponsored Display) to engage and retain customers. Explore branded keywords, product targeting, and leveraging insights from past campaigns. Presented by Lauren Boulos, Manager of Education Training at Amazon.

Global Logistics Made Easy: Ship Cross-Border Direct to FBA

• Date/Time: September 13, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover Amazon Global Logistics’ streamlined cross-border ocean freight and shipping solutions directly to FBA. Simplify supply chains, reduce costs, and improve inventory stock speed. Learn about expedited shipping options from China to the US, UK, or EU using our integrated network.

Go Global With Amazon: Expand Across the Americas, EU, & Asia

• Date/Time: September 13, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore Amazon’s easy global expansion options without requiring additional accounts. Learn about complementary account management services for scaling across the Americas, EU, and Asia. Discover how Remote Fulfillment and other programs can aid your global business growth.

Translating Analytics Into Recommendations To Boost Growth and Profits

• Date/Time: September 13, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Dive into Growth Opportunities, a tool bridging product and customer needs. Unlock insights for new products, increased traffic, conversion, and cost reduction. Discover curated recommendations and a sneak peek of a new tool for identifying winning product ideas and design features.

Fireside Chat: 7 Tactics the Top 10% Of Brands Use in Their Ads Strategy

• Date/Time: September 13, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Uncover the seven tactics that high-performing brands use in their Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Implement these insights and learn from a seller’s journey to enhance your campaigns, boost ROAS, and gain inspiration.

How To Protect Your Business from Abusive Buyers

• Date/Time: September 13, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore new buyer abuse protection features designed to safeguard sellers. Partner with the Buyer Abuse Prevention team to defend your business from harmful activities and maintain a secure environment.

Product Trends in Europe & Japan: Your Opportunity To Sell Globally

• Date/Time: September 13, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Unlock customer insights to assess selling opportunities in Europe and Japan. Tailor products to customer preferences, boost sales in international stores, and expand your business globally.

Propel Your Selling Journey via API

• Date/Time: September 13, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover the potential of private integrations using Selling Partner API and Amazon Business. Optimize operations, automate processes, and tap into growth opportunities. Learn real-world use cases and optimize sales to business customers using Amazon Business APIs.

Keynote: General Session Launch

• Date/Time: September 13, 2:35 p.m. PT – 3:05 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Get an exclusive preview of Amazon’s latest launch, announced on this day. Amazon experts will dive into key details and benefits, providing Accelerate attendees with an early advantage.

Drive Conversions With Amazon Live Shoppable Videos

• Date/Time: September 13, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Harness the power of video and livestream shopping through Amazon Live. Explore how videos engage customers, build brand loyalty, drive conversion, and increase sales. Learn how to leverage Amazon Live tools effectively.

How To Drive Faster Delivery Speed and Increase Sales

• Date/Time: September 13, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Accelerate sales conversion by optimizing delivery speeds. Discover strategies to position products closer to customers for quicker deliveries. Learn how Amazon is enhancing delivery speeds and maximizing sales opportunities.

Leveled Up Listing With New Features That Simplify Listing Creation

• Date/Time: September 13, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore broader reach and impact with Buy with Prime and Amazon Multi-Channel Fulfillment. Learn to boost conversions on your brand’s website using Buy with Prime and enhance fulfillment across multiple sales channels with Amazon MCF. Gain insights from a successful merchant’s experience.

Navigating Safety and Compliance, How We Empower Amazon Sellers

• Date/Time: September 13, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Understand safety and regulatory compliance with the support of Amazon’s Regulatory Intelligence, Safety and Compliance (RISC) team. Learn practical tips and best practices to navigate complexities, ensure compliance, and build trust with customers.

Fireside Chat: Unwrapping Q4, Tactics to Stand Out This Holiday Season

• Date/Time: September 13, 3:35 p.m. PT – 4:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Prepare for the holiday rush by optimizing your storefront and deals. Enhance your brand’s visibility and customer engagement during the high-traffic season. Gain insights from a seller who successfully implemented these tactics.

From Shelf to Cart, Drive Traffic to Your Products

• Date/Time: September 13, 3:35 p.m. PT – 4:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Boost product visibility and engagement with Amazon Ads. Learn strategies to drive traffic, improve brand awareness, and increase engagement using various Amazon Ads solutions. Attract active browsers and potential customers to your products.

How We Design, Translating Seller Voices Into Product Experiences

• Date/Time: September 13, 3:35 p.m. PT – 4:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Gain insight into Amazon’s design strategy, driven by seller feedback and engagement metrics. Understand how your input shapes new products and features, and discover the impact of design on your selling experience.

Offer Faster Delivery Promises Without Paying for Quicker Shipping

• Date/Time: September 13, 3:35 p.m. PT – 4:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Learn to set accurate and faster delivery promises, boosting customer satisfaction and sales conversion. Discover strategies to optimize delivery times without incurring additional shipping costs.

Unlock New Shopping Experiences with A+ Content

• Date/Time: September 13, 3:35 p.m. PT – 4:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Elevate your product listings with A+ Content, showcasing products through visuals, specifications, and more. Learn about Premium A+ Content and Brand Story features to improve customer engagement, loyalty, and sales.

Amazon Accelerate Agenda For Thursday, September 14, 2023

Partner Connect Expo – Day 2

• Date/Time: September 14, 7:00 a.m. PT – 3:15 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Expand your network and knowledge with Amazon partners. Connect with Amazon Selling Programs and service providers in the Accelerate Pavilion to discover new ways to support your business growth.

Keynote: General Session – Day 2

• Date/Time: September 14, 9:00 a.m. PT – 10:30 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Dharmesh Mehta (Vice President, Worldwide Selling Partner Services) is joined by other Amazon senior leaders to discuss Amazon’s ongoing commitment to simplifying the process of launching and growing businesses in Amazon’s stores. Gain insights into new products and services designed to accelerate your business growth, regardless of your current stage. Get a sneak peek at exciting innovations and hear success stories from fellow sellers.

Establish Your Brand by Investing in Upper-Funnel Marketing

• Date/Time: September 14, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Delve into a fireside chat about the crucial elements of building a brand by investing in upper-funnel marketing with Amazon Ads. Discover how Amazon Ads partner collaborations have helped brands achieve their objectives. Gain insights into developing a comprehensive media strategy that addresses brand challenges, optimizes performance using data and insights, and more.

Fireside Chat: Seller Perspective, How Buy With Prime Drives Growth

• Date/Time: September 14, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore how the latest advancements in Buy with Prime can boost sales, customer attraction, and lifetime customer value for merchants. Learn from a merchant’s perspective about leveraging Prime’s trust to drive growth. Get practical steps, best practices, new features, and recommendations for using Buy with Prime to enhance your sales strategy.

Enhance Customer Engagement With Interactive AR and 3D Experiences

• Date/Time: September 14, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover how Amazon’s suite of augmented reality (AR) and 3D shopping experiences can enhance customer engagement. Explore interactive shopping experiences that provide customers with the ability to interact with and assess products in detail. Learn about the positive impact of AR and 3D experiences on customer engagement and conversion rates.

Increase Customer Lifetime Value With Customer Loyalty Analytics

• Date/Time: September 14, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Dive into new Brand Analytics capabilities on Seller Central, designed to enhance customer engagement and increase customer lifetime value. Discover how to organize customers, analyze purchase patterns, and implement engagement strategies that result in improved customer loyalty and sales.

Protect Your Business and Customers With Amazon Brand Protection

• Date/Time: September 14, 10:50 a.m. PT – 11:35 a.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Learn about Amazon’s suite of tools and programs designed to protect brands, sellers, and customers from counterfeit and other harmful activities. Understand the various forms of intellectual property (IP) and how to register your IP with Amazon. Explore brand protection programs and tools to ensure a consistent and secure shopping experience.

How To Build a Brand Customers Love

• Date/Time: September 14, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Join the conversation about building a brand that resonates with customers. Explore brand-exclusive programs that address pain points and leverage best practices. Gain insights from brands with unique perspectives and successful strategies for building a beloved brand on Amazon.

How To Reduce Costs and Finance Your Goals

• Date/Time: September 14, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover cost-saving programs and financial solutions offered by Amazon to support businesses in achieving their goals. Learn about operational efficiency improvements, business financing, and a small business credit card. Explore opportunities to save money and access working capital for your business aspirations.

Keys to Building Your Customer Base and Brand Loyalty

• Date/Time: September 14, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore Amazon’s Brand Tailored Audiences and Brand Tailored Promotions programs that facilitate customer base expansion and brand loyalty. Learn how to use promotions and email marketing to nurture existing customers and provide post-purchase support. Discover ways to engage customers and drive repeat purchase rates.

Maximize Marketing Returns, Boost Off-Amazon ROI With Brand Referral Bonus & Remarketing

• Date/Time: September 14, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover Amazon Attribution’s new remarketing feature and the introduction of Brand Referral Bonus. Learn to engage off-Amazon audiences, improve conversions, and earn bonuses through custom audience segments. Enhance your off-Amazon marketing ROI with these powerful tools.

Putting Safety First, Your Guide to Compliance in Europe

• Date/Time: September 14, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Navigate product legislation, safety, and regulatory compliance in the EU and UK. Learn about key concepts, product recall requirements, and compliance mechanisms to ensure customer safety. Understand how Amazon supports compliance from the start to minimize risks and restrictions.

Reduce Shipping and Warehouse Management Costs With Veeqo

• Date/Time: September 14, 11:50 a.m. PT – 12:35 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Optimize shipping operations and inventory tracking for growth using Amazon tools and Veeqo. Explore strategies to prevent errors and save costs through improved shipping efficiency. Learn about discounted FBA fulfillment fees and the benefits of Veeqo’s multi-channel shipping software.

Fireside Chat: Meet Amazon Shipping, Fast Shipping, Seven Days a Week

• Date/Time: September 14, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover Amazon Shipping, a reliable nationwide ground delivery service operating seven days a week. Learn how this service enables fast shipping and optimization of shipping operations. Explore benefits like enhanced tracking and faster deliveries for Amazon.com orders and more.

Grow Your Business With Amazon’s Sustainability Programs

• Date/Time: September 14, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Support Amazon’s commitment to sustainability by creating eco-friendly products and participating in the Climate Pledge Friendly program. Learn about eligibility requirements, tools, and data to promote sustainable products. Discover how to improve page views, sales, and customer engagement through sustainable product lines.

Reduce Packaging With the Ships in Product Packaging Program

• Date/Time: September 14, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Explore the Ship in Product Packaging program, allowing certified products to ship without Amazon-added packaging. Learn about the benefits of reduced packaging materials and discounted FBA fulfillment fees. Understand how innovative packaging designs can contribute to a more sustainable shipping process.

Strengthen Listings With New Manage Your Experiments Features

• Date/Time: September 14, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Discover new attributes for experimentation in the Manage Your Experiments (MYE) system. Learn about secondary images, brand story, and combination (multi-variate) testing. Understand how these features optimize content and improve conversion rates. Explore how to make data-driven decisions to maximize sales impact.

Supercharge Global Selling With Service Provider Network

• Date/Time: September 14, 2:35 p.m. PT – 3:20 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Expand your global market reach with expert services from Amazon Service Provider Network (SPN). Learn about navigating testing, certification, taxes, customs, and logistics in new Amazon stores. Discover how SPN services offer local expertise to help scale and grow your business internationally.

Keynote: Closing General Session

• Date/Time: September 14, 3:35 p.m. PT – 4:30 p.m. PT
• Location: Seattle Convention Center | Summit Building
• Description: Join Award-Winning Actress, Producer, and Director Tracee Ellis Ross, also an Amazon seller as the CEO of Pattern Beauty, for insights and inspiration. Gain perspective on her journey as a business owner and seller on Amazon. Explore how sellers contribute positively to their communities and Amazon’s sustainability efforts.

Are you excited and ready to go or participate virtually? Here is the link to the Amazon Acceleration registration page for both in-person and virtual attendees.

And for those traveling and wanting the full in-person conference experience in Seattle, the company offers travel partner discounts and an Amazon Accelerate app to organize your visit.