Amazon Australia Adds Millions of Japanese Products to Its Global Store

Amazon Australia revealed plans to expand its international offerings on the Amazon.com.au platform by incorporating products from Amazon Japan.

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This expansion will introduce over 4 million new products to Amazon Australia, complementing the existing catalog of more than 200 million items across various categories, including beauty and skincare, fashion, consumer electronics, toys, and homewares.

By joining the ranks of Amazon Global Store imports from the UK, the U.S., and Germany, the Japanese product selection on Amazon Australia will encompass a wide array of highly sought-after items, many of which have gained a devoted online and social media following.

Brands such as KOTOBUKIYA, SOTO, and Hario will be prominently featured among the millions of products available.

Australian Prime members can enjoy the added convenience of free delivery from Japan with an estimated delivery time of 10 days, while non-Prime members can qualify for free delivery on orders exceeding $49.

“We know Aussie shoppers love cult Japanese brands and J-Beauty sees hundreds of millions of views on social media, so we look forward to seeing how customers react to the new selection on Amazon.com.au,” said Bronwyn Evans, Global Stores Support Manager at Amazon.

“We’re so excited that Amazon Japan will be able to offer millions of products on Amazon.com.au, all with convenient delivery options to Australia.”

Among the notable additions to Amazon Australia are highly coveted J-Beauty products, including renowned brands such as Canmake, MARO17, Yanagiya, Softymo, UNO, Orbis, and Saborino.

In addition, shoppers can explore an array of other Japanese products, such as Gucci bags and accessories, LEGO sets, Mitsubishi Pencil, and Shimano.

Recognized worldwide for its captivating toys and games, Japan’s contributions to Amazon.com.au Japanese offerings extend to include figurines and merchandise from popular franchises like Pokémon, Sailor Moon, Bandai, Hello Kitty, Yu-Gi-Oh!, Digimon, and more.