While most of the world that already has Amazon servicing their area is getting ready for Black Friday, Cyber Monday, and the holiday season, Amazon in Australia is getting ready for opening.
Amazon Australia has been operating a digital store around its Kindle readers for some time. But the company recently finished the first fulfillment center in Australia, has been running tests at the center, and held a marketplace seller gathering a few days ago.
Also last week, key Amazonians have arrived in Melbourne, all part of groups within Amazon tasked with international expansion.
“Let me tell you we are getting really, really close…”
Rocco Braeuniger, Country Manager at Amazon in Australia
Those words were spoken to the assembled group of marketplace sellers at the first ever Australian Seller Summit.
Amazon’s First Black Friday in Australia
Our own Dave Furness has been talking with folks in the industry down under, and he is hearing Amazon is trying to get up and running before Black Friday. We may see the official launch by Friday if not sooner!
The company already announced many deals for the U.S., U.K., and other sites, so it would make sense for them to take advantage of the Black Friday hype.
Amazon loves to promote a few days prior to events, so again, a launch this week would fit perfectly into their strategy.
Products Appear in Searches
A search on amazon.com.au today found actual products that went live on November 14 (not ready to be purchased yet).
Here is a list of HP product through a search link we created showed results.
Finding actual items is a bit difficult and results are very spotty. The ones we found may have made it through because they are not categorized correctly.
The left hand categorization is still only for digital products. So these results are likely flukes from miscategorization.
Amazon has not made an official announcement yet for a start date, but with all the indicators, it does appear we may just be days, if not hours away.
If you are in Australia, drop us a line in the comments section below. Are you excited about Amazon coming to Australia?