Amazon Prime Day 2021

This morning, Amazon confirmed earlier ‘insider’ reporting that Prime Day will be held this year on June 21 and 22 globally.

The shopping sales event will deliver Prime members over 2 million deals across every category, including fashion, home, beauty, electronics, and more, along with the best in entertainment benefits and exclusives across Prime Video, Amazon Music, Prime Gaming, and more.

Amazon Prime Day kicks off on June 21 at midnight PDT (3 a.m. EDT) and runs through June 22 for Prime members in the U.S., the U.K., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

For Canada and India, the company will continue to postpone the Prime Day sales event due to the impact of Covid-19 in both countries to focus on the safety of employees, selling partners, and customers. No alternate date or estimated timeframe for when Amazon may believe they can hold Prime Day in either country was given.

Support Small Businesses on Amazon Prime Day

Amazon also reiterated the focus Prime Day brings to small businesses. The company said it would spend more than $100 million to fuel the success of small businesses selling on Amazon, which includes promotions to market their products on the platform to millions of Prime members.

“Prime Day is a celebration of our Prime members, and we’re excited to bring members great deals across an incredible selection, whether members want to shop and save on top brands, buzzworthy items, or small business collections. Since we launched Prime Day in 2015, it’s delivered great new ways to shop, gift, watch movies and TV, and even dance, and we’re excited to carry on that tradition.”

Jamil Ghani, vice president of Amazon Prime

Last year, the company funded a Prime Day promotion for small business sellers that helped drive $900 million in sales in the two weeks leading up to Prime Day. In total, small business sellers saw sales exceed $3.5 billion across 19 countries.

The 2020 event was held in October across the globe due to the Covid-19 pandemic, in some ways an early kick-off to the holiday season. For 2021, Amazon moved the date a month earlier from its traditional July spot to avoid the height of the busy summer travel season in many countries.

Amazon did not say if it is considering keeping Prime Day permanently in the month of June, but if this year shows great success, despite missing two countries, it’s likely the company will stick with a June date.

Prime Day is also a push for Amazon to sign up more new Prime members and it is already promoting its 30-day free trial for new members to try the service.

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