Amazon Sellers Now Can Add ‘Climate Pledge Friendly’ Label

Amazon has partnered with Control Union to enable marketplace sellers to highlight textile products through its ‘Climate Pledge Friendly’ program.

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What you need to know: Consumers increasingly consider sustainability in their purchase decisions, from how products are manufactured, to how they are shipped.

To meet this consumer trend, Amazon launched its Climate Pledge Friendly (CPF) program in 2020, helping shoppers discover and buy more sustainable products on the platform.

Today, Amazon announced sellers can have their eligible textile products certified and enrolled in this program, opening new opportunities to target consumers looking for eco-friendly products.

Amazon claims that products that qualify for the CPF program benefit from enhanced visibility in search results, access to advertising packages, and Amazon Business features to increase product page views.

Who is Control Union? The company is an approved certification body with offices in more than 70 countries, making it easier for sellers to certify their products for Amazon CPF.

How does the program work? Sellers holding the certifications below and already audited by Control Union can submit products for the Climate Pledge Friendly verification program through the new Control Union platform. 

• Global Organic Textile Standard (GOTS)
• Organic Content Standard (OCS 100 & OCS Blended)
• Global Recycle Standard (GRS)
• Recycled Claim Standard (RCS 100 & RCS Blended)
• Responsible Wool Standard (RWS)

The platform shows sellers which products are approved or rejected for Amazon CPF and allows sellers to update product certification information.

Sellers will also receive notifications to schedule a re-audit before their certification expiration date, ensuring products stay enrolled in the program.

What about new customers? Amazon sellers who do not have a Control Union account and are interested in getting their products certified can get an exclusive 25% discount on all certification fees for Amazon CPF-eligible certifications.

In addition, Control Union offers access to certification training videos, providing a 20% discount with code amazon20 to help sellers understand the process.

All training costs will be deducted from certification fees for sellers that proceed with the Control Union audit.

Learn More About ‘Climate Pledge Friendly’ Label Program

• Amazon sellers ready to proceed can go to the Control Union site to register and access the training library, discounted certification fees, and Control Union submission platform.
• Active sellers who want to understand more about the CPF program can find additional information in the Seller Central Help Section here. (link requires seller account)

The Amazon CPF program is part of Amazon’s commitment to preserving the planet which includes such programs as decarbonizing its delivery fleet and investing in renewable energy products globally.