Amazon delivery
Source: Amazon

Amazon Expands Free Shipping to All Customers for the Holiday Season


Amazon announced that November 5, and for a limited time, all Amazon customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for the Christmas holiday.

This offer applies to hundreds of millions of items, the largest free shipping selection in the country.

Plus, tens of millions of Prime members can shop with FREE Same-Day Delivery, now available on over three million items.

This product mix is the largest same-day selection in the U.S. including the best gifts like toys and electronics, as well as home, fashion and everything you need to enjoy the holidays.

Prime members in over 60 cities can receive delivery in as little as an hour from Whole Foods Market through Prime Now, making holiday feast planning even easier.

This is on top of the unlimited FREE Two-Day Shipping that Prime members enjoy every day on over 100 million items. Learn more or start a Prime free trial to get the best of shopping and entertainment from Amazon at

“This holiday, customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for Christmas, including items from Amazon’s expertly curated Gift Guides across electronics, fashion, home and toys.

With hundreds of millions of items available for free shipping to all Amazon customers and more than three million items available with Prime FREE Same-Day Delivery, customers can enjoy the largest selection of items that are fast and free.”

Doug Herrington, Senior Vice President of North American Retail at Amazon

Holiday Season Delivery Battle

With this announcement, Amazon is laying down the gauntlet again by directly combating the 2-day delivery promises offered up by competitors such as Walmart and Target for this season.

READ MORE: Walmart and Target Cement Free 2-Day Delivery as The New Normal

It also highlights how eCommerce has changed even for small business operators as delivery speed becomes a significant decision factor for consumers.

Consumers are no longer willing to wait 7 to 10 days for products to arrive. That may work in niche markets, but any small business that operates in larger assortment categories will have to find creative ways to keep up with the giant online retailers.

If you like to comment on this story, please use the comments section below. Or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

And don’t forget to follow us on FacebookTwitter, and LinkedIn to stay up to date with important news and business insights for your online retail business.

If you liked this article and would like to engage with other small business entrepreneurs selling on marketplaces, join our . You can also find us on , , , and or sign up for our newsletter below.


We do not sell your information. You can unsubscribe at any time.

Leave a Reply

Your email address will not be published. Required fields are marked *