Amazon Launches Brand Tailored Promotions, Revolutionizing Customer Engagement and Loyalty

Amazon launches Brand Tailored Promotions, an exclusive solution designed to empower brands in cultivating their customer base and fostering brand loyalty on its marketplace.

This cutting-edge tool offers promotional codes strategically tailored to potential and new customers, unlocking unparalleled opportunities for growth and success.

Before the introduction of this groundbreaking solution, discounts and deals were limited to existing Amazon membership groups, including Amazon Prime, Family, Health, and Student.

Now, with Brand Tailored Promotions, brands can extend enticing promotional discounts ranging from 10% to 50% across all products, precisely targeting specific customer types to drive customer conversions, foster repeat purchases, and enhance customer retention rates.

Each eligible customer can redeem the promotion on a single purchase, limited to one unit redemption per customer.

Brand Tailored Promotions allow brands to engage with six distinct audience types within Amazon’s customer base, fostering personalized interactions for superior results:

  1. Brand Followers: Customers who actively follow your brand in Amazon’s store, displaying genuine interest in your offerings.
  2. Repeat Customers: Loyal customers who have ordered your brand’s products more than once in the last 12 months, showcasing a strong affinity for your brand.
  3. Recent Customers: The latest customers who have made purchases from your brand, presenting opportunities for continued engagement.
  4. High-Spend Customers: The highest-spending customers with your brand over the last 12 months, earning special attention and appreciation.
  5. Potential New Customers: Customers who have expressed interest in your brand and products by clicking or adding items to their cart recently, but have not made a purchase within the last 12 months.
  6. Cart Abandoners: Customers who have added one or more of your brand’s products to their cart but have not completed the purchase within the last three months.

Amazon Brand Tailored Promotions Optimizes ROI on Offers

By precisely targeting these customer segments based on past purchasing behavior, Brand Tailored Promotions enables brands to connect with customers most likely to engage with their products.

This solution allows sellers to optimize their return on investment (ROI) on discounted promotions, boosting sales, and elevating customer retention rates.

To help sellers on how to best utilize Brand Tailored Promotions, Amazon will provide valuable insights at Accelerate 2023, the premier conference for selling partners, taking place in Seattle on September 13-14.

As of today, Brand Tailored Promotions is available to all brand owners enrolled in the Brand Registry operating on Amazon’s U.S. marketplace.

The company plans to expand the availability of this powerful tool to sellers in Europe, Japan, Canada, and Mexico in the forthcoming months.

Amazon remains committed to empowering sellers and brands with cutting-edge solutions that redefine the boundaries of success. Brand Tailored Promotions represent yet another milestone in Amazon’s quest to revolutionize customer engagement and elevate the ecommerce landscape.

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