Amazon Offers Free Grocery Delivery to Prime Members

In an effort to boost its grocery sales, Amazon is offering free grocery delivery to its Prime subscribers.

Qualified customers will no longer be charged a monthly fee of $14.99 for Amazon Fresh grocery delivery. The online retail giant announced earlier this week that it’s making its one to two-hour delivery service free in 2,000 cities where Amazon Fresh is available.

Only Prime members who have previously purchased goods from Amazon Fresh are eligible for the free delivery service. Those who haven’t yet will have to register and wait for an invitation to be part of the program.

Aside from this, Amazon has also made Whole Foods available to customers on the Amazon site and app.

“Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month. Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.” – Stephenie Landry, Vice President of Grocery Delivery, Amazon

The ever-changing fees of Amazon Fresh

Amazon’s grocery arm has been charging its customers $14.99 per month since 2016, apart from the annual Prime membership fee of $119.

Prior to that, Amazon Fresh would cost $99 per year including delivery fees and then it swelled to $299 a year plus delivery fees.

Considering the tight race it’s facing with other retailers, such as Walmart and Target, which are also offering free grocery delivery, Amazon is left with no other choice but to join the bandwagon or lose customers.

On the run up to Christmas this year, it will be great timing to see how much of an impact this update will have and will it eat into Walmart and Target’s customer base.

Do you think Amazon’s free grocery delivery service is long overdue? Share your thoughts in the comments below or join our Facebook Group.

Dave Furness

Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.

Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.