Amazon Prime Day

Amazon Prime Day Sale Returns to More Traditional Slot of July 12 & 13


Amazon held the original Prime Day sales event, when it really only was a single-day event, back on July 15, 2015. While Amazon kept making the “day” longer, it stayed with this mid-July slot until 2020, when due to the pandemic and logistics challenges that it brought, the company moved the event to September.

Then in 2021, Amazon moved the now two-day sales event to June so that that sales would be counted in the second quarter of its business year (Q2 2021).

But as the world is getting back to normal following stringent Covid lockdowns globally for nearly two years, Amazon seems to have had a change of mind as well and moved its eighth edition of Amazon Prime Day to July while also adding new locations where it will offer the sale.

This year’s 48-hour event kicks off July 12 at 3 am EDT and runs through July 13 for Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the US, and for the first time ever in Poland and Sweden.

Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

“With the small businesses and national brands our members love and trust, we’re excited to offer some of our best Prime Day deals yet to even more customers around the world.”

Jamil Ghani, vice president of Amazon Prime

“This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save, and make the most of Prime Day,” added Ghani.

But as in years past and a strategy the company has used for Black Friday as well, Prime Day deals will be made available earlier. This year, early deals and new, member-only offerings start June 21.

Amazon Prime Day to Promote Small Businesses

Win Big by Supporting Small: From June 21 through July 11, for every $1 spent on eligible small business products, customers will receive a chance to win epic prizes.

In the US, this includes a pre-game experience and tickets to Super Bowl LVII, VIP passes to music experiences in Los Angeles and Las Vegas, tickets to a special New York City screening and cast meet-and-greet for Prime Video’s upcoming The Lord of the Rings: The Rings of Power series, and a VIP trip to Amazon’s first-ever clothing store, Amazon Style, near Los Angeles.

Plus, hundreds of thousands of sweepstakes entrants globally will have a chance to win Amazon gift cards. (Restrictions Apply).

Small Business Badge: Prime members can discover and shop products from small business brands in Amazon’s store with the new Small Business Badge.

This new badge makes it easier for members to identify products from small business brands and artisans.

To learn more and shop curated collections—including from Black-owned, woman-owned, and military family-owned small businesses—visit

Amazon Offers Many Ways for Shoppers to Track Deals

This year, Amazon makes preparing for Prime Day easier and more rewarding than ever. Members can earn credit to put toward their Prime Day purchases, receive custom product recommendations, and set up deal notifications and reminders to get ready.

Amazon is also offering an exclusive gaming experience just for Prime members to celebrate before Prime Day. Customers can join Prime or start a free trial to participate.

Create Deal Alerts for Personalized Recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.

Earn a $10 Credit Through Prime Stampcard: From June 16 through Prime Day, members are invited to explore the perks of membership to receive a $10 credit toward their Prime Day order or future Amazon purchase. To participate, members collect a stamp for completing each of four Prime activities: stream Prime Video, listen to Prime Music, borrow a Prime Reading or Kindle Unlimited book or add one to their library, and make a Prime-shipping eligible purchase.

Get Deal Notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal when it’s live or even order it on their behalf.

Set a Reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.

Tune in to Ultimate Crown: On July 9 starting at 7 pm EDT, Prime members can tune in globally to the gaming event of the summer—Ultimate Crown—on and Prime Video. An all-star lineup of gamers and streamers will battle live from Las Vegas at the HyperX Arena. Prime members will have a chance to attend in person or participate in live chats for a chance to win exclusive giveaways and gifted subs.

Amazon expects the 2022 edition of Prime Day to again set new records. The official Prime Day sales page is now up and running, already showing some even earlier deals.

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