Amazon Prime Launches in Mexico

Amazon on Tuesday launched Amazon Prime in Mexico for an introductory annual membership fee of 449 Pesos (about $23) for the first year. There is also a 30 day free trial ,as in the U.S., for Mexican consumers to try out the new service.

Prime members in Mexico will receive free one day delivery in Mexico City, Guadalajara, Puebla and Querétaro and free two day shipping in the rest of the country.

Of course as in the United States, Mexican Prime members will also receive access to many of Amazon’s own produced and exclusive Prime programming.

The most important news for U.S. eCommerce sellers is that Amazon will be making available U.S. sourced goods to Mexican shoppers with free 6-9 day shipping from their U.S. based distribution centers.

These products will be shown as shipped by Amazon EE.UU on the Mexican Amazon site, this is different from Amazon Mexico FBA shipments which are shipped from warehouses located in Mexico.

While NAFTA, the North American Free Trade Agreement, will allow for many goods to be sold from the U.S. to Mexico, there may still be some restrictions on specific goods.

We urge you to contact Amazon to find out how your products may fit into this new program that will provide easier access to 123+ million potential buyers in Mexico.

Mexico is becoming a hot consumer market with other marketplaces such as MercadoLibre, the Latin America version of eBay, recently announcing they are investing over $100 million into the Mexican market.

We think this expansion will provide some unique opportunities for U.S. based Amazon marketplace sellers.

We like to hear your thoughts on how your business may benefit from this new program.

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