On Friday, Amazon raised fees for U.S. Prime members that pay on the monthly plan. Before the increase, the monthly Prime fee was $10.99, but will now be $12.99 per month.
The company also increased the discounted Prime Membership fee for students from $5.49 to $6.49 per month.
The annual Prime Membership cost of $99 per year remains unchanged, and the company also did not raise the price of its video only plan.
Amazon is estimated to have about 90 million Prime members in the U.S. With the holiday season, this number probably increased as Amazon disclosed this month that just in one week it gained about 4 million new Prime members.
But many shoppers may just took advantage of the 30-day free trial offer to get products shipped faster for free during the holidays.
No Worry for Marketplace Sellers
The increase in the monthly fee will not significantly impact overall Prime Membership. Some people may drop off the plan, but those were unlikely the most loyal customers anyway.
Amazon Prime members still outspend non-prime members in by an almost of 2-to-1 margin.
While the company does not officially disclose Prime Membership numbers, it is highly likely that the vast majority of members are on the annual plan. It is a great value, and Amazon converts are more likely to just keep it on the yearly plan..
And that is good news for third-party Marketplace sellers who use Amazon FBA for fulfillment. Nothing really has changed for Marketplace sellers, and there shouldn’t be any worry that this will impact sales on Amazon.
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