Amazon informed users of its Media on Demand (MOD) self-publishing service that it will stop accepting new titles on March 31, 2021, and stop selling existing titles after June 4, 2021.
MOD allowed creators to offer on-demand purchases of their work in a physical form, such as CD, DVD, and Blue-Ray. Amazon managed the production and fulfillment of the orders, while the creator managed the marketing and promotion of their content.
In essence, the program allowed small creators, typically independent musicians and filmmakers, to produce content without investing in inventory while offering their work for sale on the Amazon platform.
“We have made the decision to close Media On Demand (MOD) based on customer and content owner feedback, specifically their preference for digital streaming services vs. physical discs.”Amazon Statement
The company published an FAQ about the closure on its MOD site, offering alternatives for creators if they wish to continue publishing physical media and those that may wish to transition to Amazon’s digital streaming services.
The MOD closure does not impact Kindle Direct Publishing (KDP) or Print-on-Demand (POD), the company’s services for self-published book authors.
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