Amazon has launched a test store on its platform called Scout, which shoppers in the U.S. can access by going to www.amazon.com/scout.
The company limits the test of the Scout store to two primary categories, Furniture and Women’s shoes.
Unlike traditional drill-down navigation, Amazon is serving up product images and asks shoppers to like or dislike items by clicking on a thumbs-up or thumbs-down icon.
As users make their choice, Amazon changes the images to recommend more items similar to the products shown.
There is still a left-side navigation bar that allows shoppers to search within subcategories to make it easier for buyers to select specific product segments.
For example, the navigation bar offers to narrow down products within categories such as End Tables, Area Rugs, Beds, Flats, Sandals, etc.
“This is a new way to shop, allowing customers to browse millions of items and quickly refine the selection based solely on visual attributes.
Amazon uses imagery from across its robust selection to extract thousands of visual attributes for showing customers a variety of items so they can select their preferences as they go.”
Amazon spokesperson to CNBC
Amazon has not promoted the service yet. Some shoppers have stumbled upon it as the company has added links to select pages and navigation menus.
Visual Navigation For Simpler Shopping
Anyone that has ever looked for fashion or home decor items knows how difficult it can be to find just the right item and compare it with similar looking items.
This is true for any product category where the look and style of the item is more important than a description or specifications list.
The new visual navigation system Amazon is testing aims to make the process of searching through tons of product images easier.
By using the thumbs-up or thumbs-down buttons, Amazon uses AI technology to suggest similar looking products.
In our test of Scout, we found that Amazon is showing products it sells and products from marketplace sellers.
Besides the primary Amazon website, we found the following international sites that appear to be testing Scout:
There is no word from Amazon if this test will expand to other international sites or categories.
What do you think of this new navigational experience with Scout? Let us know in the comments section below or head over to our Facebook Group.
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