Amazon Deliveries - Prime Day

Report: Amazon Plans To Hold Second Prime Day Sale Styled Event in October


Amazon may be planning another Prime Day styled event this year, according to a report by Business Insider (BI).

Citing leaked internal documents seen by BI, the additional two-day sale will take place in October and is called the Prime Early Access Sale.

“This event is one of the best deals events of the year and Prime members would be crazy to miss it,” BI says one document said.

The first Prime Day was held in 2015, lasting 24 hours, spanning nine countries. Since then, the company has expanded the event’s duration to two full days and reached 20 countries.

In 2020, due to the Covid pandemic, Amazon moved the Prime Day event to October, and in 2021, it held the event in June, saying it was trying to avoid the height of the busy summer travel season in many countries.

The 2022 edition of Prime Day moved back to its original slot in July and this year took place in 20 countries, including the United States, the United Kingdom., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

But despite a glowing sales report from Amazon claiming it sold over 300 million items globally and Prime members saved more than $1.7 billion, there are concerns the company’s online sales growth may be slowing while operational costs are rising.

There are already warning signs from other eCommerce players.

Shopify this week announced a reduction of its workforce by 10% as the Covid bump is over and eCommerce growth has slowed.

Walmart slashed its profits forecast as the inflation is causing consumer buying habits to shift toward day-to-day products, but inventory of some products is piling up in warehouses.

Amazon is probably facing similar concerns, and a second sale before the big holiday season could help it get rid of some inventory strategically.

Impact of Second Amazon Prime Day Style of Sales Event

2020 showed that the late Prime Day sales event did not impact Amazon’s holiday season.

But the situation two years ago was different as shoppers stuck to online shopping with the Covid pandemic still in full swing.

The BI article said that Amazon declined to respond to questions regarding the Prime Early Access Sale, saying it does “not comment on rumors or speculation.”

Since Amazon also relies on third-party sellers to help it offer great deals during Prime Day, presumably, it would want to do the same if this new sale becomes a reality.

Therefore, Amazon cannot wait too long to announce such a sale so that marketplace sellers can prepare.

Maybe there will be some information about this rumored sale when the company releases its 2022 second-quarter earnings tomorrow.

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