Amazon Black Friday Live

Amazon UK Announces Black Friday Live 2021 Extravaganza

In celebration of Black Friday Week, Amazon Black Friday Live will open its doors at Victoria House, London (WC1B 4DA) from 25th – 28th November, inviting guests to enjoy four days of free events, exclusive celebrity-fronted experiences, live streams, and giveaways. From cocktail-making with Laura Whitmore, an intimate music performance from Ray BLK to a Magic Breakfast book reading with Alesha Dixon, and a small business ‘task off’ with entrepreneurs Spencer Matthews & Jamie Laing, there’s something for everyone.

A host of other stars will be joining the line-up, including a beauty Q&A with Vogue Williams, an exclusive live-streamed recording of Amazon Original +44 Podcast with Zeze Millz & Sideman, and a Prime Video Premier League preview with football legend and Prime Video pundit, Patrice Evra. Customers can stop by while in London, join one of the exclusive ticketed events (reserve now, limited availability), or watch from home. View the full schedule at

“We’ve created this year’s Black Friday Live event specifically to give our customers a bit of an escape, whether they’re joining in person or tuning in from home. Our Black Friday experience features dozens of immersive ways to find great deals on gifts, and some of the nation’s best-loved celebrities will join us for these star-studded events. And to top it off, we will have new ways that customers can support small businesses during Black Friday Week with our small business Gift Finder, small business spotlight and dedicated small business deals page.”

John Boumphrey, UK Country Manager, Amazon

Pre-Black Friday with the Stars – 25th November

A number of Britain’s most-loved famous faces will top the schedule, along with entertainment from a range of small business sellers. Content creator, Micheal ‘Timbsy’ Timbs will preside over the head-to-head Deliveroo Gaming Battle, all live-streamed on Twitch.

Presenter and cultural commentator, Zeze Millz and presenter and comedian, Sideman will kick off the line-up on Thursday with a live-streamed recording of their +44 Podcast, along with a surprise guest from the world of film. This will be followed by CleanCo founder, Spencer Matthews and Candy Kittens founder, Jamie Laing, who will go head-to-head in a business ‘task off’ challenge alongside Amazon small business sellers.

Live Music, Cocktail Making, Beauty Tips on Black Friday – 26th November

On Black Friday, singer-songwriter Ray BLK will perform an exclusive live gig from 8.30pm (ticketed event and live stream), while TV presenter and author, Laura Whitmore will host an exclusive cocktail-making live-streamed session with Malfy Gin and Jameson Orange, designed to provide ‘drinks-piration’ for those at home looking to start their weekend in style (further cocktail masterclasses available daily).

For those seeking a more sedate end to the week, model and broadcaster Vogue Williams will feature in a live-streamed conversation with ELEMIS expert Grace Coburn on how to get your skin party season ready. Those in attendance at the event will also be able to enjoy complimentary sustainable advent calendar workshops, bath-bomb making, beard-grooming, glitter face-bejewelling, and personalized coaster engraving using Dremel’s unique range of multitools – the perfect gift for the DIY fan this Christmas!

Just a Simple Saturday: Fashion, Drag Bingo and Premier League – 27th November

Kicking off the weekend celebrations will be the East of Eden yoga crew who will host a complimentary ‘yoga for beginners’ session designed to wave goodbye to the strains of the week (repeated Sunday at 11am). The day’s packed schedule will include a Christmas tree decorating workshop, alongside the usual giveaways, food and drink samples, and complimentary experiences.

Football fans will have the opportunity to join a conversation with football legend and Prime Video pundit, Patrice Evra who will be giving his preview of Prime Video’s upcoming matches, including the Merseyside Derby and Manchester United v Arsenal. The night will be topped off by a high-energy ‘That’s Drag’ bingo show from Orange Gina & Friends, guaranteed to put a smile on participants’ faces.

Family Day Sunday – 28th November

To complete the four-day event, Sunday is Family Day with entertainment for families and kids of all ages. Musician, author, and TV personality, Alesha Dixon will be streaming an intimate reading of her latest children’s book Girls Rule, in partnership with charity Magic Breakfast for a local school. The Prime Video Screening Room will also host two exclusive screenings – The War with Grandpa and Cinderella, inviting families to get comfy and enjoy all that the space event has to offer including face painting, nail art, giveaways, and more.

The Black Friday Live event space

Alongside the jam-packed schedule of free events, the event space will provide the perfect backdrop to while away a few hours with family and friends. From an Alexa-powered 360 projection room that will transport you to far-flung destinations to a cozy Prime Video Screening Room offering a quiet space to catch up on your favorite Prime Video shows, including Amazon Original Series like Clarkson’s Farm and Modern Love, and a match-making Christmas Grotto that will pair you with the perfect AmazonSmile charity – there’s something for everyone. Coupled with a sustainable product showcase, product demonstrations, and complimentary samples from Amazon Fresh, the event will provide just the festive inspiration needed in the run-up to the holiday season.

Visit or Tune In to Black Friday Live

Entrance to Black Friday Live is free to all with non-ticketed activities available on a first-come, first-served basis. Some events will be ticketed – for the full schedule, ticket booking and to watch live-streams, visit To attend the event, head to Black Friday Live, Victoria House, London, WC1B 4DA. Opening times as follows:

Thursday 25th November: 12 midday – 9pm

Friday 26th November: 12 midday – 10pm

Saturday 27th November: 11am – 8pm

Sunday 28th November: 11am – 5pm

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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.

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