Amazon Trending Machine

Amazon UK’s Travelling ‘Trending Machine’ Reveals Top Ten Toys for Christmas 2021

With Christmas now well and truly at the forefront of people’s minds it perhaps comes as no surprise that we are seeing more marketing tactics from large companies to attempt to connect with customers and the Trending Machine is the latest to be announced from Amazon.

Perhaps taking a leaf out of eBay’s recent marketing event when they featured their own luxury handbag vending machines in both LA and New York to entice new customers whilst also adding a level of gamification. This isn’t a totally new concept for Amazon however as a few years ago they launched their Amazon Treasure Truck which followed a similar premise and was a successful marketing event taken to various cities across both the US and the UK.

Will the Amazon Trending Machine have the same success as the Treasure Truck? Only time will tell, but for more detailed information we have included the following release from Amazon themselves below.

With the festive season fast approaching, reveals its top ten most desirable toys for Christmas 2021. Amazon will deliver smiles to children across the country this year, with a one-of-a-kind ‘Trending Machine’ that will dispense free toys to passers-by in a number of UK cities and local hospitals. Customers can learn more about Amazon’s top toys and get ready for the season at

Fantasy to Film: Amazon’s Top Ten Toys 2021

From fantasy to film, this year’s top toys are sure to keep children of all ages entertained this Christmas. Fantasy continues to be a fan favorite as Harry Potter casts his way onto this year’s list with Pictionary Air Harry Potter – this magical twist on the classic drawing game is available exclusively on Other film franchise hits appear in this year’s must-have products with Spidey and His Amazing Friends and Batman 36″ Transforming Playset both featuring.

Parents will feel a sense of nostalgia as old favorites are given a new twist – Super Mario’s Luigi Starter Course brings all the excitement from the digital world into the real world for an interactive family or solo play. Polly Pocket Rainbow Funland Theme Park also makes the list, offering theme park fun and including a roller coaster, unicorn carousel, and Ferris wheel, exclusively available on

The Top Ten Toys Trending Machine

Amazon’s Top Ten Toys Trending Machine launches in London, revealed this morning by TV presenter, Rachel Riley with the first toy dispensed to her daughter, Maven. Visitors and passers-by today will be able to walk away with one of this year’s must-have Christmas toys on a first-come-first-served basis. This week, the Top Ten Toys Trending Machine will visit three further cities in the UK –  find out where by following @AmazonUK on Instagram. In each city, the Top Ten Toys Trending Machine will also visit local hospitals to share some early festive cheer with patients, including Royal Manchester Children’s Hospital, Birmingham Children’s Hospital, and University College Hospital.

“It is always an exciting time of year when we release the top ten toys and we hope that this Christmas more families will be able to reunite to enjoy them together”

“As we look forward to spending more time with loved ones, we at Amazon are doing everything we can to spread a little festive cheer. The Trending Machine has been brought to life to help us deliver smiles and make Christmas extra special, not only for passersby but also for children in hospitals over Christmas.”

Matthew Redfearn, Toys Category Manager,

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