Aussies Set New Online Shopping Record Over Cyber Weekend

Australia Post reports that more than six million Aussie households made an online purchase in November, half a million more than in October.

A record number of Australians shopped online during Black Friday and Cyber Monday, making November the biggest month in Australian online shopping history, up 3% year-over-year (YoY).

There has never been anything like it said Australia Post as online purchases exceeded last year’s record Cyber Weekend (Black Friday through Cyber Monday) by 6.6%.

Furthermore, 4.9 million households shopped online during the two-week period, up 4% (YoY), signaling that Australia Post is positioned to break last year’s record of 52 million parcels delivered during peak December.

Aussies Love Comfort Clothing

Aussies showed their love for comfortable clothing. Athleisure, the most popular purchase category, experienced a 24% growth (YoY), followed by Footwear, Tools and Garden, and General Clothing, all of which grew more than 13%. (YoY)

Gary Starr, Australia Post’s Executive General Manager for Customer and Commercial, said the organization’s delivery teams were well prepared for the increased demand.

“Cyber sales are clearly here to stay, increasingly starting earlier in November and lasting longer into December.

“More people are holding out for the sales, given inflationary pressures, with online purchases growing by 42 percent during the Black Friday and Cyber Monday sales when compared with the two weeks prior.

“We’re already seeing our biggest Christmas season, however, our customers can be assured that we’ve added more capacity across our workforce, more electric delivery vehicles, more delivery days, and more freighter capacity to manage this increased volume.

“We’ve also extended retail trading hours in select locations. We love this time of year and love being a part of delivering joy to people across the country.”

Also, more than 758 tonnes of freight were moved by air by Australia Post between 25 and 28 November, an increase over last year.

Track your gifts: Australia Post’s mobile app is the best way for customers to track their purchases and to find the best place to collect parcels, including at more than 1,000 free 24/7 parcel locations across the country.

Richard Meldner

Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.

To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.