Bed Bath & Beyond Omnichannel

Bed Bath & Beyond Innovates to Put Digital First

Bed Bath & Beyond announced more progress in its transformation to being a digital-first, omni-always retailer. Bed Bath & Beyond and buybuy BABY customers can now pick up Buy Online Pickup Curbside purchases at any store before the store has even opened for the day.

Ideal for orders placed the previous evening and pick up during the morning commute to work, customers choosing this digital service can choose to pick up their orders curbside as early as 8am — which is one hour ahead of typical store opening hours.

All other Buy Online Pickup In-Store and all other Curbside orders will also be ready in one hour from the time the order was placed, faster than the previous two-hour “ready for pickup” window. 

Additionally, the Company announced that it has nearly doubled the number of zip codes eligible for Same Day Delivery, thanks to a new strategic U.S. partnership with crowdsourced delivery platform, Roadie.

Roadie boasts more than 200,000 verified drivers nationwide and will bring the total zip codes eligible for Same Day Delivery from Bed Bath & Beyond and buybuy BABY to nearly 16,000.

“We are excited to further reinvent digital services like Same Day Delivery and Buy Online Pickup Curbside or In-Store to get orders in the hands of our customers even sooner.”

“The country is getting ‘back to normal’ and we want to give consumers expanded flexibility on how to get online orders, within hours. Whether that means placing a last-minute Same Day Delivery order to better entertain this summer or picking up an online order on the way to work, we are finding new innovative ways to meet the evolving needs of today’s digital customers.”

Rafeh Masood, EVP and Chief Digital Officer, Bed Bath & Beyond.

“There’s not always time to get to the store when you need to, and Roadie makes it easy for Bed Bath & Beyond to bring the store to you.”

“Through Roadie’s partnership with Bed Bath & Beyond and buybuy BABY, you can get the things you need right away, in more places than ever, whether you need new pajamas for your toddler or you’ve got your eye on an air fryer for dinner tonight.”

Marc Gorlin, Founder and CEO, Roadie

The addition of Roadie as a Same Day Delivery partner strengthens this digital service available to customers located near virtually all Bed Bath & Beyond and buybuy BABY store locations.

Customers receive updates on their order status via text, providing them with real-time visibility to when their order will arrive at their doors. Additional Same Day Delivery providers include previously announced partners DoorDash and Shipt.

Bed Bath & Beyond Progress on Its Digital Strategy

Today’s news continues Bed Bath & Beyond’s progress on its omni-always, digital-first strategy. As reported in its recent Q1 2021 results, digital sales in the quarter were 38% of net sales.

There were more than 500,000 downloads of the Bed Bath & Beyond mobile app in the quarter, bringing the total amount of app downloads across all banners to more than three million over the past year.

Approximately 31% of digital sales in the quarter were fulfilled by stores through initiatives such as Same Day Delivery, Buy Online Pickup In-Store or Curbside, or orders shipped from stores to customers.

More than 50% of all Bed Bath & Beyond customers shop both in-store and digitally, illustrating the power of the Company’s omni-always approach.

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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.

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