BigCommerce acquires Feedonomics

BigCommerce acquires Feedonomics in an asset purchase transaction. BigCommerce is a leading Open SaaS eCommerce platform for fast-growing businesses and Feedonomics helps mid-market and enterprise merchants succeed on hundreds of advertising channels and marketplaces. It does this by ingesting, unifying, enhancing, and syndicating product data, and then syncing the resulting order data back into existing systems to streamline operations. 

“This acquisition reflects our strong belief that Feedonomics offers the world’s best product feed optimization and syndication solution for merchants looking to optimize their advertising and selling via search engines, ad networks, social media sites, and marketplaces. On average, these channels represent eCommerce merchants’ largest non-direct source of sales and one of the largest spending line items,”

“With Feedonomics, BigCommerce merchants maximize their omnichannel sales and return on ad spend (ROAS) by connecting, transforming, and enhancing their product data across hundreds of global channels. The combination catapults our ability to deliver the world’s most powerful eCommerce platform for omnichannel selling.” 

Brent Bellm, CEO, BigCommerce.

In the US, eCommerce channel ad spending is expected to surpass $41 billion by the end of 2024, representing nearly 15% of all digital ad spend. When BigCommerce acquires Feedonomics it will provide merchants with the ability to seamlessly connect the dots between their back-end operations and their sales, marketing, and advertising channels to drive higher ROAS, higher conversion, and ultimately, higher GMV.

“Early on in our relationship with BigCommerce, we recognized the amazing synergy between our two organizations, and have found both companies to be completely aligned with respect to our visions, market approach and culture,”

“With BigCommerce servicing the critical layer of the eCommerce stack and Feedonomics providing best-in-class technology and service to list products everywhere, merchants of all sizes will be able to take advantage of our true omnichannel eCommerce offerings, to grow their businesses in an increasingly digital-first world.”

Shawn Lipman, CEO, Feedonomics.

“As a company that manages more than 50,000 SKUs and sells everyday essentials across seven distinct channels, the combination of BigCommerce and Feedonomics is a great solution to help ensure we’re maximizing our data optimization — especially on established channels like Amazon, eBay and Google,”

“It allows us to treat BigCommerce as our central hub, then use Feedonomics to transform that data, which provides the best ROI for the effort rather than manually working through each channel individually.”

Ghiselle La Russo, Head of Marketplaces, Vitabox.

BigCommerce Acquires Feedonomics for $145 Million

BigCommerce acquires Feedonomics including assets for up to approximately $145 million, with approximately $80 million in cash paid at closing and up to $32.5 million to be paid at each of the first and second anniversaries of closing or upon the earlier achievement of certain milestones. BigCommerce may elect to make the anniversary payments partially or entirely in shares of its Series 1 common stock in lieu of cash.

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