BigCommerce and Instagram have collaborated in the U.S. since October of 2017 on offering easy shoppable Instagram posts.
Now the two companies are expanding this capability to merchants in Australia, Brazil, Canada, France, Germany, Italy, Spain and the United Kingdom.
Merchants in supported countries gain access today to new organic features designed to enhance their business presence on Instagram by seamlessly integrating product discovery and making it easier for the more than 800 million Instagram users to discover and learn more about products.
With more than 500 million active daily Instagram users globally and over 60 percent of Instagram users stating they discover new products on the social media platform, this brings a huge opportunity to BigCommerce merchants.
BigCommerce merchants can tag products in Instagram posts, making contextual information such as pricing and product descriptions accessible with a single tap, enriching product discovery without leaving the Instagram experience.
When a shopper is ready to make a purchase, the product tag will direct shoppers to the product page hosted on BigCommerce for easy checkout.
“While Instagram has given us the ability to connect our brand personality with our audience, social media conversation is most effective for businesses when based around product; we’ve always felt the experience would be stronger with an added commerce element.”
Rohan Moore, managing director at Olive Clothing Limited
This international expansion makes BigCommerce one of the leading eCommerce platforms to take advantage of Instagram shoppable posts (or ads).
It also appears that Facebook, the owner of Instagram, may see a larger benefit in expanding Instagram as a defacto marketplace.
What do you think of this news for BigCommerce merchants? Head over to our Facebook Discussion Group or use the comments section below.
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