BigCommerce Helps Ted Baker With Scalable eCommerce Platform to Launch Custom-Tailored Online Store

BigCommerce, a leading Open SaaS eCommerce platform for fast-growing and established brands, today announced the launch of a composable, modern eCommerce experience for Ted Baker, the UK-based global lifestyle brand. Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s ever-evolving partner network to strengthen its posture as a digital-first brand. 

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BigCommerce worked with Wunderman Thompson Commerce to seamlessly integrate Bloomreach’s content management solution, and Bloomreach Discovery, its search, and merchandising solution, into the Ted Baker store to drive more impactful, relevant shopping experiences for Ted Baker customers.

With its new multi-storefront headless platform, Ted Baker will manage its global online presence from a single store and streamline day-to-day back-end employee operations while offering modern and frictionless customer experiences tailored to the needs of each market. The company’s 12 regional storefronts will be fully localized to enable the luxury fashion retailer to meet the needs of its expanding customer base. Shoppers will be able to browse in their preferred language such as English, French, German and Spanish, and make purchases using their preferred currency including pounds, dollars, and euros. 

“Central to Ted Baker’s future-looking growth strategy is adopting a digital-first approach that supports our endeavor to offer a premier shopping experience for our customers and build brand awareness beyond Europe,”

“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”  

Leon Shepherd, Chief Information Officer, Ted Baker.

“We are pleased to be working with one of the UK’s world-renowned fashion and lifestyle brands as it digitally transforms its business to drive growth and improve its competitiveness,”

“BigCommerce’s headless multi-storefront solution, consumed through enterprise-grade APIs and partner solutions, enables Ted Baker to deliver rich product and customer experiences to bolster online sales.” 

Jim Herbert, Senior Vice President and General Manager of EMEA, BigCommerce.

BigCommerce Welcomes New Big Name Brand

Wunderman Thompson Commerce further integrated BigCommerce and Bloomreach with Ted Baker’s back-office systems for product data, order processing, and in-store omnichannel functionality. BigCommerce’s in-built integrations to Adyen, Klarna, PayPal, and Avalara provide Ted Baker with global payment and tax coverage with future plans to integrate to Fluent Commerce’s SaaS order management system.

Ted Baker’s new website launch comes at a time of continued growth for the UK eCommerce market, a global trend that has been accelerated by the pandemic. In the UK alone, eCommerce sales are projected to reach $199 billion in 2022 with online sales currently accounting for 26.9% of overall retail sales. The launch also underpins Ted Baker’s ongoing commitment to develop its eCommerce offering and drive digital and omnichannel growth. 

Ted Baker joins a growing line of well-known fashion brands that includes Rivet and Hide, La Perla, Grenson, Olive Clothing, Badgley Mischka, Peter Christian, Bohemian Traders, and  Closet London all using BigCommerce’s Open SaaS platform to power and innovate their online businesses. 

To learn more about BigCommerce’s eCommerce solutions for fashion and apparel, click here.