BigCommerce Merchants Can Now Connect to Google Merchant Center and Add Products for Free

BigCommerce has launched Ads and Listings on Google, a new native app that allows US-based small and medium-sized merchants to connect their store to the Google Merchant Center and add products for free.

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Merchants can also use Google Ads campaigns to reach more customers and learn about performance insights and trends, ensuring a consistent brand experience.

“Ads and Listings on Google is a logical next step for our omnichannel merchants to further reach and attract new customers who rely on Google’s powerful shopping capabilities to drive traffic and growth. As more retailers enter the ecommerce landscape, the more crowded it will be for them to reach the right shoppers across the channels they’re searching in. Ads and Listings on Google gives merchants a true advantage to get discovered without ever having to leave their BigCommerce store.”

Sharon Gee, vice president and general manager of omnichannel at BigCommerce

Google Ads and Listings on BigCommerce further solidifies the online commerce platform’s relationship with Google by adding to the list of native applications that help merchants manage, centralize, track, and analyze their store data.

With Google BigQuery, Google Data Studio, and Google Analytics, via BigCommerce’s Big Open Data Solutions, merchants can attract new customers, create personalized shopping experiences, optimize business operations and drive revenue growth.

Merchants can drive revenue growth and optimize business operations by leveraging Google BigQuery, Google Data Studio, and Google Analytics via BigCommerce’s Big Open Data Solutions.

On average, Google sees a 50% increase in clicks and a 100% increase in impressions on its Shopping tab when free listings and ads are combined – with small and medium-sized merchants realizing the most significant increase.

“Merchants of all sizes are finding they need to directly connect and engage with a new generation of online consumers who expect brands to be authentic and deliver real value no matter where they are selling their product. Commerce is no longer a transactional experience, it’s relationship-based and we’re working to directly connect shoppers to merchants.”

Adrian Maharaj, Google director of channel partnerships

Ads and Listings on Google can be directly accessed via the BigCommerce Channel Manager, giving merchants a one-stop-shop for uploading products, generating paid advertising campaigns, and tracking shopper activity.

Ads and Listings on Google by BigCommerce Key Benefits

• Manage Product Catalog From a Single Location: Create paid campaigns, upload product listings, and track performance. Changes will be automatically synchronized with Google, providing a consistent brand experience across all Google channels.
• Reach New Audiences and Drive Traffic: Target the right customers at the right time when they’re searching for products with Google Search, YouTube, Gmail, and the web to improve customer engagement.
• Gain More Insight: Google’s Merchant Center enables merchants to maximize their marketing efforts by tracking the impact of every sale and showing products to the most valuable customers.

The Ads and Listings on Google app is now available to all small to mid-sized BigCommerce merchants and currently supports USD currency – international currencies will be added shortly.