BigCommerce Launches Open Checkout To Enable Customized Checkout Experiences

BigCommerce launched Open Checkout, an open source extension of the platform’s native checkout built to empower merchants, developers and partners to design fully customized checkout experiences.

Don’t Miss

• Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
• Boost your social media engagement with Publer. Learn how you can save time writing engaging content faster with AI. ^[sponsored]
• eBay to compete with sellers now!
• New stamp prices and fee increases are coming from USPS on July 9.
• SMALL BUSINESS WEEK SPECIAL: Three tips for SMB ecommerce success in 2023.

With the global rollout of Open Checkout, BigCommerce establishes itself as the only leading SaaS ecommerce platform to offer a production-level checkout with an open source front-end. 

With over 88 percent of all digital shopping carts being abandoned by shoppers in March 2020, Open Checkout’s publicly available front-end source code puts brands in the driver’s seat by providing an unprecedented level of flexibility to define every pixel of their checkout page and build truly differentiated shopping experiences.

Additionally, Open Checkout leverages the same production-level source code that powers the platform’s native checkout solution, and is actively maintained by BigCommerce’s global team of engineers, making it easy for developers to apply updates on-demand. 

“Today’s unveiling of BigCommerce’s Open Checkout is an important milestone that advances BigCommerce’s Open SaaS strategy by leveraging the benefits of Open Source without compromising the speed, security and simplicity that can only be achieved through a SaaS solution,” said Jimmy Duvall, chief product officer at BigCommerce.

BigCommerce Open Checkout Features

Developed in React, Open Checkout builds upon BigCommerce’s Checkout SDK and jump-starts development of bespoke features and use cases, such as:

Branded Checkout Pages: Design a cohesive brand experience throughout the customer journey by adding custom CSS rules and JavaScript applications. 

Modernized B2B Buying: Streamline B2B purchasing by inserting custom fields for buyers to enter account information, pay using purchase order, or submit an order without collecting payment at checkout.

Adapt to New Retail Environments: Optimize checkout pages to facilitate modern delivery options including buy online, pick-up in store; schedule delivery dates; or facilitate pickup from shared locations like lockers and brick-and-mortar stores.

Customer Group Rules: Present a unique front-end interface using customer group rules to offer specific pricing, payment and shipping methods directly on the checkout page.

IntuitSolutions Demonstrate Flexibility of Open Checkout

IntuitSolutions, an Elite BigCommerce Partner, is one of the first agencies to tap into Open Checkout to develop its Ebizio Checkout application, which includes six pre-built functionalities, including several of the aforementioned use cases. 

“Throughout our partnership with BigCommerce, IntuitSolutions’ clients have greatly benefited from the custom applications we’ve been able to develop by building on top of an industry-leading checkout,” said Eric Hansen, chief marketing officer at IntuitSolutions. 

“Open Checkout’s extensible architecture allowed our team to bring Ebizio Checkout to market faster than we had anticipated,” added Hansen. 

Open Checkout’s front-end source code is publicly available now on GitHub, and experience-led brands interested in learning more about how BigCommerce can enable their business to build, innovate and grow can visit the BigCommerce Developer Blog for additional information.