Cart.com Takes on Shopify with Integrated Solutions for Online Commerce

There is a new name in online commerce platforms trying to make a splash, Cart.com. The company is acquiring existing platforms with the goal of becoming a one-stop solution for emerging brands and online commerce companies, from ecommerce storefront software to fulfillment services to marketing services and automation.

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Cart.com’s Foundation is AmeriCommerce

Founded in 2005, AmeriCommerce will serve as the foundation of Cart.com’s ecommerce-as-a-service (or cloud-based) platform.

Today, AmeriCommerce facilitates more than $500 million in gross merchandise value, providing end-to-end online store services for nearly 3,000 customers. AmeriCommerce was previously acquired by Capital One before being bought back by management.

Over the next two months, Cart.com will expand AmeriCommerce’s capabilities by adding new complementary products and services for its customers.

“In today’s ecommerce landscape, merchants are constrained by complex and fragmented options, and large incumbent marketplaces that deliver great end-customer experience at the expense of entrepreneurs and small businesses. Cart.com will put power back in the hands of brands.”

Jim Jacobsen, Cart.com Chairman and co-founder

Cart.com’s Other Acquisitions

The additional assets acquired that help build out Cart’s ecommerce marketing and logistics capabilities include Optimal Agency, a digital marketing agency founded by former Google and Facebook experts focused on driving the effectiveness of digital ad spend for brands, and Spacecraft Brands, a creative studio that specializes in developing brand identities and websites for startups and high-growth companies.

Other acquisitions include assets that will enable Cart.com to offer distribution and multi-channel sales capabilities to its customers.

Who Is Cart.com?

Cart.com is founded, funded and led by a team of industry veterans with a history of building and growing ecommerce brands.

CEO Omair Tariq previously served as COO and CFO of Blinds.com, which he helped grow and exit to The Home Depot, where he then was part of HomeDepot.com’s leadership team as COO of their largest ecommerce subsidiary (Global Custom Commerce).

Co-Founder Jim Jacobsen is the co-founder of and former CEO of RTIC Outdoors, which he grew to $220M its first year. RTIC Outdoors was recently acquired by private equity firm Wind Point Partners. He is also the founder of alliantgroup, a leading tax credit advisory firm, which he exited to Evercore, the global independent investment banking advisory firm.

In 2021, Cart.com will continue to build out its software and service stack to deliver a truly end-to-end experience for brands and merchants of all sizes.