Cart.com Partners with Google Cloud to Advance DTC Commerce

eCommerce as a service (ECaaS) provider Cart.com partnered with Google Cloud to advance its mission and deliver robust, unified analytics for its over 2500+ brands.

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As one of the first end-to-end eCommerce solutions providers, Cart.com empowers merchants with best-in-class marketing, technology, and fulfillment capabilities to harness the benefits of data as a core value.

By connecting all commerce and marketing information into a single source of truth, Cart.com allows brands to make better decisions and accelerate growth through data automation.

The partnership with Google Cloud enables the company to deliver its product suite seamlessly while offering multiple paths for growth.

Brands can access a single analytics platform across warehouse operations, storefront volume, and digital campaigns, including Facebook, Google, and Amazon advertising.

With all these data assets now integrated into one, brands can better identify the root causes of campaigns, cart abandonment, sales, inventory, and returns using the Cart.com platform.

“Brands have a huge opportunity to provide personalized eCommerce experiences for their customers by better leveraging their data. Together, we’re empowering brands with technologies and services that unlock growth.”

Jim Anderson, Managing Director at Google Cloud & Member Of The GTM Advisory Board at CapitalG

Additionally, the partnership with Google Cloud will streamline the development and monitoring of Cart.com’s machine learning and AI pipelines.

This will generate richer experiences targeted to dynamic shopper needs, while brands can take advantage of Google Cloud’s global scalability with near-zero downtime.

Cart.com Committed to Democratizing World-Class eCommerce

“Cart.com is committed to democratizing access to world-class eCommerce and data science for today’s top brands. Google Cloud was an obvious choice for us due to their innovation in these spaces. We’re already building an eCommerce platform that starts and ends with Data as DNA, and by working with the best minds at Google we’ll be able to bring innovative products to market even faster. Our commitment to the fluid integration and authentic harmonization of data is one of the most strategic and organic building blocks for a brand. This foundation will unlock unparalleled advancements in the prescriptive automation of commerce everywhere.”

Chase Zieman, Chief Data Science Officer, Cart.com

The partnership will leverage each organization’s core capabilities to strengthen existing relationships and open new customer opportunities.

Cart.com was founded in 2020 and recently raised $98 million in funding to fuel its vision to accelerate DTC commerce. This partnership with Google Cloud is just its latest service enhancement to help brands succeed online.