The Impact of Online Reviews on SEO
While part of any successful search engine optimization (SEO) approach is often overlooked, reputation management is being taken into consideration more strongly than ever before….
Google Removes AdSense Apps From iOS and Android
Last July, Google announced it would be changing the mobile experience of AdSense for publishers by discontinuing the stand-alone mobile apps on iOS and Android….
UPS Hosts Digital Marketing Webinar to Help Small Businesses Navigate COVID-19 Crisis
With the coronavirus emergency keeping many people at home, UPS will hold a webinar designed to help small businesses adapt and transform marketing strategies to…
iContact Community Edition – Free Email Marketing Software for Not-for-Profit Organizations
In times of crisis, organizations that exist purely to help other people are not immune to the financial turmoil that the rest of the business…
Blueshift Integrates Magento and Shopify Online Commerce Platforms
Digital AI-powered marketing platform Blueshift now integrates with popular ecommerce platforms Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing all…
Yotpo Partners With Retail Syndication Network Bazaarvoice
Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network…
Unlock Synergies Between SEO and Advertising on Amazon
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing…
Get Ahead of The Competition on eBay and Amazon in 2020
Getting ahead of the competition on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. These big ecommerce platforms are…
Adobe Analytics Helps Close the Gap Between Online and Physical Retail
Retailers are coming off a busy season. Adobe Analytics—used by 8 of the top 10 global Internet retailers to understand how customers shop—shows a final…
Walmart’s Advertising Partners Program Gives Advertisers More Control
Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, the retailer grew its technology offering through the…