Adobe Analytics Helps Close the Gap Between Online and Physical Retail
Retailers are coming off a busy season. Adobe Analytics—used by 8 of the top 10 global Internet retailers to understand how customers shop—shows a final…
Walmart’s Advertising Partners Program Gives Advertisers More Control
Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, the retailer grew its technology offering through the…
Hootsuite Reveals 2020 Marketing and Social Trends
Hootsuite, a leading social media management service with over 18 million customers has released its Social Media Trends 2020 report. The company’s fourth annual report…
Bridge the Communication Gap With ActiveCampaign’s Predictive Content
ActiveCampaign, the leader in customer experience automation, recently launched Predictive Content and made it available in beta for the platform’s Professional and Enterprise customers. The…
Study Shows Social Influencers Are Replacing Traditional Ad Agencies
Brands are using social media influencers more than traditional creative agencies to sell their products, according to the historical data released by IZEA Worldwide, Inc.,…
Shopify Introduces New Email Marketing Tool
Shopify recently launched Shopify Email, an email marketing tool designed to help entrepreneurs build meaningful relationships with their customers in an increasingly crowded commerce landscape….
Facebook Nearing 2.5 Billion Active Users – 32% Of World Population
Facebook could reach 2.5 billion daily active users (DAU) by the end of 2019. This is according to a recent report released by the financial site…
Only 31% of Consumers Shop Through Social Media
Social media has long replaced face-to-face interaction, not to mention the way marketeers promote their products. Facebook, Instagram, and Pinterest are just some of the…
How to Improve Your Ecommerce Project Using Google AdWords
There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects. However, Google Ads…
Are Smaller Brands Being Held To Ransom By Google Ads?
Back in the day it was pretty safe to assume that you would naturally rank well organically on Google for your own brand name and…