ChannelAdvisor announced this week new platform capabilities and an expansion of services to help brands efficiently manage product data for retailers, monitor fulfillment performance, expand to new channels, and leverage Amazon’s demand side platform (DSP) for advertising.

“The immediate availability and optimization of product data can be key drivers for e-commerce success, which is why today’s enhancements are designed to place brands in a position of competitive strength. To compete effectively – and continually connect with digital-savvy consumers – brands need to enable retailers with accurate product data to help create compelling shopping experiences. Our newest features aim to provide comprehensive access to product and performance data, helping to inform operational decisions for optimal ROI.”

Steve Frechette, Vice President, Product Management at ChannelAdvisor

In addition to offering sellers easier access to actionable data, ChannelAdvisor has expanded its platform capabilities to include support for emerging global marketplaces, first-party dropship connections, and the automated monitoring of fulfillment channel performance.

A Look at ChannelAdvisor’s Newest Features

With the shift by consumers toward online shopping due to the COVID pandemic, the break after the holiday season is a great opportunity for sellers to fine-tune their business for 2021. The new features by ChannelAdvisor can help sellers improve performance and expand opportunities.

Ecommerce Solutions for Peak Performance and Efficiency

  • Featured Fields: Ecommerce managers can gain visibility and streamline the decision-making process by accessing product data and custom data points alongside their listings and ads. Through ChannelAdvisor Featured Fields, sellers can easily sort, transform and filter their data by attributes that are unavailable by default in the channels’ interfaces.
  • Channel Health Console: ChannelAdvisor’s newest enhancements to the Channel Health Console provide sellers with a simplified dashboard, enabling them to monitor the health and performance of their fulfillment channels closely. 
  • Retail Content Management (RCM): RCM is designed to help brands optimize product content and enable product data compliance for their retail partners, saving valuable time in product onboarding and potentially elevating product visibility. RCM is available as a standalone module or in combination with other ChannelAdvisor solutions. In this release, ChannelAdvisor also introduces Managed Services for RCM. This service allows brands to work directly with ChannelAdvisor experts to help optimize and map product data for retail partners. 

Expanded Services for Advertising Support

  • Managed Services for Amazon DSP: Brands selling on both Seller Central and Vendor Central can target audiences on and off Amazon with support from ChannelAdvisor Managed Services for Amazon’s demand-side platform (DSP). Brands seeking to amplify their brand presence can rely on ChannelAdvisor’s retail media experts to help drive effective advertising with Amazon DSP.

New Marketplace Integrations and Dropship Connections

  • New Marketplace Connections: Adding to its more than 100 global marketplace integrations, ChannelAdvisor continues to help connect brands and retailers with more consumers through the support of Amazon Sweden (SE), Back Market (AT, BE, NL, FI and PL), Darty (FR), Paysfer (US), and Spartoo (FR).
  • New First-Party Retail Dropship Connections: ChannelAdvisor added support for more first-party dropship integrations with the addition of Fantastic Furniture. Additionally, ChannelAdvisor expanded its existing support for Macy’s and Walgreens.

ChannelAdvisor to Host Webinar

ChannelAdvisor will present its new set of features in a free webinar planned for January 19, 2021 at 11 a.m. EDT. Attendees will learn more about how to:

  • Connect with purchase-ready consumers across selling channels
  • Leverage product data to create time- and resource-saving efficiencies
  • Streamline business decisions with easier access to critical product data

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