Did You Check eBay? – New TV Ads
Did you check eBay? The next phase by eBay to re-brand its marketplace.
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As we have noted before, eBay continues to aggressively promote the marketplace on television. The “Fill Your Cart with Color” ad campaign is receiving new ad content this week that includes another swipe at Amazon.
https://vimeo.com/224547631
DID YOU CHECK EBAY?
While eBay is not making it a slogan, the addition of the phrase is a clever way to remind shoppers about eBay. In the video above, eBay takes a swipe at Amazon’s Prime Day.
However, in the second video eBay released, it is used in a more playful manner to complement the “Fill Your Cart With Color” campaign.
https://vimeo.com/224547617
EBAY IS ALSO EXPANDING BRANDING IN OTHER MEDIUMS
TV is the most visible branding by eBay. However, the marketplace also announced more advertising and promotions in movie theaters, on social media and radio.
eBay still suffers from a perception problem that many items on eBay are used. eBay hopes to refresh the brand with its ad campaign to change people’s perceptions.
Today on eBay, over 80% of all items are new. This is the message eBay wants people to hear without actually citing the stat.
What do you think about eBay’s marketing approach? Do you think this will benefit you?
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Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.