DHL mobile MEA Innovation Center

DHL Opens First of Its Kind Mobile MEA Innovation Center in Dubai South

DHL announced that it has opened its first innovation center in Dubai South covering the Middle East and Africa region, which is also the company’s first fully mobile center globally.

The 450 sqm (~4850 sqft) facility located in the Logistics District at Dubai South is easily assembled and disassembled, ready to move on to the next location.

Top executives from DHL in the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority (DCAA), Chairman and CEO of Emirates Group, and Chairman of Dubai Airports officiated the opening of the new facility.

The state-of-the-art Mobile MEA Innovation Center will present a collaborative platform for DHL customers, partners, and other thought leaders to solve complex logistics challenges.

They will be able to learn about the latest trends in logistics, and network with industry innovators across the MEA region.

“Middle East and Africa [MEA] is one of our most vibrant regions. We are proud to bring the DHL Innovation approach into Dubai South, which is an ideal first stop in the region. Our future success is built on how we support customers in a rapidly evolving business and logistics landscape. We look forward to bringing customer-centric innovation, inspiring ideas, and applying our proven innovation methodologies to solve our customer problems so that colleagues in the region can support them in confidently navigating changes.”

Katja Busch, Chief Commercial Officer and Head of Customer Solutions and Innovation at DHL

The DHL Mobile MEA Innovation Center Focuses on Regional Requirements

Among the exhibitions at the Mobile MEA Innovation Center will be a selection of exhibits dedicated to key technologies that will shape the logistics industry in the future, as well as proof-of-concepts successfully implemented by DHL already.

The exhibits focus on the unique requirements of DHL customers in the region, including IoT (Internet of Things), Artificial Intelligence, Robotics, Bionic Enhancement, and Data Analytics across the domains of supply chain analytics, warehouse digital twins, and last-mile delivery optimization.

“Dubai epitomizes disruptive thinking and celebrates innovation. Therefore, it is a pleasure for Dubai South to be home to the DHL Mobile MEA Innovation Center in the Logistics District, testifying its pre-eminent position as the local and regional hub for the sector. The Center’s conception and innovative execution are aligned with Dubai South’s ambition to be a next-generation, innovations-led logistics hub for the region.”

Mohsen Ahmad Alawadhi, CEO of Logistics District, Dubai South

After Chicago, USA; Cologne, Germany; and Singapore, this is DHL’s fourth Innovation Center, but the MEA Mobile Innovation Center is the first mobile one launched by the company.

“The Innovation Centers are the showpiece of DHL’s Innovation program, which features its own trend research division, proven innovation workshop methodologies, and a calendar of thought leadership events that deep dive into technologies set to impact the logistics industry. The MEA IC will package this approach and offer our customers a highly-relevant agenda that reflects the possibilities of operating in the region.”

Matthias Heutger, SVP Global Head of Innovation & Commercial Development for DHL Customer Solutions & Innovation

Dubai will host the facility until 2022, then move to Qatar, the next stop on its journey across the MEA region, continuing through 2027.

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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.

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