eBay Acquires myFitment

eBay Acquires myFitment to Enhance Part and Accessories Listing Experience


eBay and the myFitment group of companies (“myFitment”), a leader in delivering the tools and support to help online automotive and powersports parts and accessories sellers thrive, announced that eBay has acquired myFitment.

myFitment’s technology and platform provide powerful, easy-to-use, and affordable solutions that help sellers drive sales and avoid costly returns. 

This acquisition is an important step in growing eBay’s key parts and accessories category and advancing its tech-led reimagination by bringing a valuable, tech-based tool in-house and ensuring continued benefits for eBay sellers and buyers.

myFitment Helps Sellers Provide Accurate Fitment Data

myFitment’s tools help sellers by optimizing fitment data for their listings, ensuring customers order the right parts and accessories for their vehicle, reducing returns, and increasing buyer satisfaction.  

“eBay is home to more than half a billion parts and accessories globally, ranging from brand new replacement parts to the vintage and hard to find. As we look to elevate the user experience within this category, it is critical we provide innovative tools to help shoppers find the right parts at the right price,” said Chris Prill, VP, eBay Motors.

“The integration of myFitment’s proven technology marks an important step in eBay’s tech-led reimagination. Not only will we optimize the listing process for sellers, but we will offer an added layer of confidence for buyers by simplifying how they navigate inventory to find parts that fit their vehicle.”

“We founded myFitment to help online parts and accessory sellers use technology to better connect with their customers, increase their sales, and grow their businesses,” said Brian Williams, chief operating officer, myFitment.

“eBay is one of the leading platforms in the world for people looking to start or grow their online business, and I can think of no better partner to help bring our technology to more of the vehicle and motorsport businesses and enthusiasts we have served for nearly ten years.”

This announcement follows yesterday’s news that eBay is acquiring Trading Cards and Collectibles marketplace TCGplayer, making it now two acquisitions in a row the company made to bolster two of its focus categories.

Details on the Transaction

eBay has acquired the myFitment group of companies, which includes, among others, myFitment, LLC and Illumaware, LLC and the parties have signed and closed the deal as of August 23, 2022. Further details were not disclosed.

If you liked this article and would like to engage with other small business entrepreneurs selling on marketplaces, join our . You can also find us on , , , and or sign up for our newsletter below.


We do not sell your information. You can unsubscribe at any time.

Leave a Reply

Your email address will not be published. Required fields are marked *