eBay Authenticate Expands to Include Luxury Jewelry


eBay announced the expansion of eBayAuthenticate™ into the luxury jewelry category, offering holiday shoppers over 45,000 high-end diamond and other gemstone jewelry, verified by professional authenticators.

eBay’s Authenticate service, which launched in the luxury handbags category in 2017 and luxury watches category earlier this year, now includes listings for necklaces, earrings, rings, and bracelets, all marked with an “Authenticity Verified” label.

READ MORE: eBay Authenticate Adds Luxury Watches to Its Service

The 45,000 authenticated jewelry items span engagement and wedding bands, loose diamonds and gemstones, and fine, vintage and fashion jewelry at eBay.com/authentic/jewelry.

These items – ranging in price from $250 to upwards of $20,000+ – are verified by third-party authentication experts and sourced from more than two dozen of eBay’s top-rated sellers.

“eBay is home to the largest selection of luxury goods, which includes tens of thousands of jewelry items, fine watches, and rare and designer handbags. Expanding the eBay Authenticate service provides customers an added layer of trust and confidence as they shop for fine jewelry this holiday and beyond.”

James Hendy, Senior Director of eBay Authenticate

Whether purchasing jewelry for themselves or a loved one, shoppers turn to eBay for a wide selection of options at incredible prices.

In fact, 50,000 jewelry items are sold per day on eBay – that’s more than 2,000 sold per hour – and one diamond ring is sold per minute.

  1. Diamond
  2. Sapphire
  3. Aquamarine
  4. Amethyst
  5. Onyx
  6. Tanzanite
  7. Citrine
  8. Ruby
  9. Topaz
  10. Emerald

With the expansion of eBay Authenticate, the marketplace is trying to become the go-to website for high-end goods. This may be a good option for some sellers that previously have struggled to compete with sellers offering fake goods.

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