eBay is coming out with eBay Authenticate this Fall. The aim of eBay Authenticate is to help buyers in determining whether the product they’re looking at is authentic or not.
With the proliferation of counterfeit goods online, many buyers are concerned that what they’re getting might not be the genuine thing.
You can find out more about eBay Authenitcate on eBay’s site here.
eBay Authenticate Protects From Counterfeit Goods
It won’t only be buyers who can use this feature, but sellers as well. Sellers can use this service for certain types of inventory.
One of the first products that would be included for the service would be handbags. This is because many buyers have shown concern whether the handbags they’re getting are authentic.
Later on, other products would be added. This is most true for luxury items such as watches and jewellery.
Before an item can be sold to a buyer, it will first have to pass through the authenticator. Once the item has been verified to be authentic, it will the forwarded to the buyer.
An item that has been verified to be not authentic is eligible for a refund. eBay will refund the buyer at a cost of twice the original purchase price of the item.
While there are certain items that will be for the authentication service, even items that are not included in it can be authenticated.
The buyer can still use the service, but for a fee. The service is an added measure to ensure that products being sold on eBay are genuine.
Though less than a fraction of items sold on eBay are said to be counterfeit, eBay is still determined to have eBay Authenticate.
A number of reports in the past have stated that there have been items bought by customers that turned out to be fake from eBay. For its part, eBay would want to keep counterfeits out of its site.
What do you make of eBay Authenticate? Will it affect you and your business? Let me know in the comments section below. I look forward to hearing from you.