In the fall of 2017, eBay announced it would launch eBay Authenticate later that year with handbags. Within a year, the company expanded the program to watches and jewelry, and by 2020, it added sneakers to the service.
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With over four years of experience dealing with authenticated goods, it would seem eBay should have the resources and capabilities to handle authenticated products efficiently. But a look at the Twittersphere shows that may be far from reality.
And it’s not just sellers that are complaining, even buyers are frustrated with the eBay Authentication service.
It only took one search term and one minute to find these examples and that is sad. I’ve seen comments like these for weeks now on Twitter, and it doesn’t seem to be getting better. Even today, eBay admitted on its official @ebaysneakers Twitter account that it has fallen behind authenticating products in a timely manner.
eBay Was Not Ready for Expanding its eBay Authentication to Sneakers
What is really incredible here is that eBay is not new to the authentication game. As stated earlier, the company launched the program back in 2017 and only last year added sneakers. Since then, eBay has pushed and promoted the authenticated sneaker program, including last month for International Women’s Day, but appears to have been completely unprepared for it.
It almost seems eBay rolled out an expansion to its program mostly in response to StockX, which has garnered a lot of attention and funding, hoping to quell a flight of sellers to a niche platform specifically build for running an authentication-based marketplace.
And today, among all the turmoil with the eBay Authentication program, eBay announced it would go on a national promotional tour to showcase its program.
None of this makes any sense! All eBay is doing is giving more buyers and sellers an excuse to flee eBay because the company wasn’t really ready to manage the program.
With more niche marketplaces receiving significant funding and exposure, eBay is at a crossroads as it has to take them more seriously. Individually, they may be picking at one or two popular eBay categories, but collectively, they could become a significant threat to eBay’s core marketplace.
eBay cannot continue to make the same mistakes over and over again. It’s a shame that despite changes at the top, the company continues to find ways to shoot itself in the foot.
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