This week, eBay announced the successful completion of its acquisition of Certilogo, a Milan-based provider of AI-powered digital IDs and authentication solutions for apparel and fashion goods.
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Certilogo has established itself as a front-runner in leveraging digital technology to empower brands and designers in effectively managing the lifecycle of their garments.
The company also offers consumers a seamless and engaging experience, enabling them to connect with their favorite brands and fashion items while accessing reliable product information, confirming authenticity, and easily activating circular services.
The existing leadership of Certilogo, led by CEO Michele Casucci, will continue to guide the company forward.
“We are excited to welcome the talented Certilogo team to eBay, as they bring their passion and cutting-edge technology to our community of fashion enthusiasts,” said Charis Marquez, VP, eBay.
“Through this acquisition, eBay will be able to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports.”
Michele Casucci, CEO and Founder of Certilogo, highlighted the potential that the partnership with eBay holds for both consumers and brands. Casucci emphasized that the alliance will open up new opportunities for connecting consumers with their favorite brands, as well as expanding engagement with the circular economy.
“Our team is ready to get right to work incorporating our technology and infrastructure and ensuring a seamless transition for our customers, brand partners, and the entire eBay community towards a more sustainable, connected future,” he added.
eBay’s Acquisition of Certilogo Represents a Major Step in Fashion World
The acquisition of Certilogo by eBay signifies a significant step forward in the world of fashion and ecommerce. With the integration of Certilogo’s AI-powered digital IDs and authentication solutions, eBay will be able to offer enhanced product security and authenticity verification to its vast network of buyers and sellers.
This development addresses one of the major concerns in the fashion industry, where counterfeit products can undermine brand reputation and consumer trust. By leveraging Certilogo’s technology, eBay will provide a more secure and reliable platform for buyers and sellers to engage in transactions.
Furthermore, the partnership between eBay and Certilogo paves the way for increased sustainability and circularity within the fashion industry.
Certilogo’s expertise in managing the lifecycle of garments and facilitating circular services aligns with eBay’s commitment to promoting sustainable practices.
The integration of these solutions will enable eBay’s users to make more informed choices about their purchases, access reliable information about the products they buy, and actively participate in the circular economy.
As the fashion industry continues to evolve, the collaboration between eBay and Certilogo demonstrates a shared vision for the future.
By combining forces, these two industry leaders aim to revolutionize the way brands, consumers, and the entire eBay community engage with fashion.
The acquisition of Certilogo marks an exciting chapter in eBay’s journey as it strives to provide secure, connected, and sustainable solutions for the ever-growing world of fashion ecommerce.
eBay has acquired Certilogo as of July 11, 2023. Further details were not disclosed.
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