eBay has been announced as the Global Headline Partner for Purple Tuesday, a social movement and change program initiative working to improve the customer experience for disabled people and their families 365 days a year.
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Purple Tuesday, founded and coordinated by renowned disability organization, Purple, will work in partnership with eBay, for the third year running, to help drive equality for disabled people in eCommerce.
eBay & Purple Making eCommerce More Inclusive
The global marketplace will draw on Purple’s expertise, data, and real stories to raise awareness of the barriers faced by disabled people online and support their community of sellers and employees to improve accessibility and the disabled customer experience on the eBay shopping platform.
eBay, alongside partners representing the retail sector such as Boots and Zurich, leaders in insurance will come together and share best practices with their peers to help drive positive change. They will join the thousands of organizations participating in Purple Tuesday across the globe, who will recognize their disabled customers and the improvements that are being made on the global celebration day 1 November 2022.
“At eBay, we’re always looking for new ways to make our marketplace accessible to as many people as possible. A huge part of making that happen is partnerships with experts such as Purple, which help unlock important conversations and create best practice examples to share with industry peers. This partnership will help us continue improving the shopping and selling experience for disabled people and will make sure we’re creating economic opportunity that truly is for all.”Murray Lambell, General Manager, eBay UK.
Mike Adams, Chief Executive at Purple, said:
“We need to change the disability conversation from one about vulnerable people, charity, and welfare to one focused on choice, contribution, and opportunity on all things disability. Purple is absolutely delighted to be working with eBay as our eCommerce partner as online accessibility is vital for disabled people in today’s digital world.”Mike Adams, Chief Executive, Purple.
Across the world, the disability market- the #PurpleDollar – is $8 trillion and is estimated to be rising by 14% per year, but fewer than 10% of organizations have a targeted plan to access this market. Businesses are missing out and so are disabled customers.
eBay and all Purple Tuesday Partners encourage you to join the global movement and take actions to improve the accessibility of your business and improve the customer experience of millions of disabled people across the world and access the disability market. To get involved register at www.purpletuesday.co.
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