eBay to Lose 4 Million Active Buyers After Shutting Down Turkish Marketplace GittiGidiyor
eBay announced it will be taking steps to close its marketplace business in Turkey, GittiGidiyor.
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The company acquired the majority stake in GittiGidiyor in 2011 and has operated the business as an independent platform.
eBay regularly reviews its business operations globally and made this difficult but strategic decision based on the ongoing competitive dynamics in the market.
eBay will work closely with GittiGidiyor buyers and sellers to assist in the migration off the platform, and will share more detailed information with them directly later today.
GittiGidiyor Not Material to eBay’s Business
As of today, sellers will no longer be able to list new items and as of July 18, buyers will no longer be able to make new purchases.
Buyers and sellers will be able to access their My Account page until September 5, 2022.
The closure of the GittiGidiyor business is not anticipated to have a material impact on eBay’s Q2 or full year results.
For reference, GittiGidiyor contributed approximately 4 million active buyers to eBay’s consolidated active buyer count at the end of Q1 2022.
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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.