eBay is a popular destination for buyers to shop for smartphones, from new to refurbished units. But the company has now added a new wrinkle for sellers that sell seller refurbished smartphones on their marketplace.
“To ensure consistent seller standards and item quality, we’ve launched three new gated item conditions—Excellent, Very Good, and Good—and removed the “seller refurbished” item condition for Cell Phones & Smartphones.”eBay Statement announcing new program
Sellers who want to increase the visibility of their refurbished cell phone and smartphone listings will now need to apply and become part of the eBay Refurbished Program.
The good news is that this new process cleans up the category and sellers who sold a lot of junk products should get downgraded in listing visibility with this requirement. It also should help sellers better compete with manufacturer backed programs such as this one recently announced for Samsung.
The bad news is that current sellers will need to apply now to get the most of the upcoming busy season for cell phone and smartphone sales.
eBay Refurbished Program
Sellers that meet program requirements, will be able to use the Excellent, Very Good and Good refurbished conditions and add the description in their listings, including titles, subtitles, and product descriptions to improve listings visibility.
Once approved, eBay suggests sellers create a listing for each condition variation (Grade A, Grade B, Grade C, etc.) in the Used item condition.
Then they will be able to use the condition variation in their listing title and item description. For example of a strong title: “Apple iPhone 11 Pro 256GB Midnight Green Carrier Unlocked Grade B.”
In addition, eBay has a full page of best practices for sellers to follow to successfully sell cell phone and smartphone on the marketplace. This information is available on their website here.
For sellers wishing to apply to the new cell phone and smartphone refurbished program, follow this link here. There are also links for sellers located in the UK, Canada, and Australia.
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