Fast Delivery has been mostly lip service on eBay with little to actually back up the promise made in many listings.
To date, Fast N Free badges on eBay would show up based on physical distance between buyer and seller. But even those were shown for products with even 4 day delivery times.
Add the complexity of sellers being drop shippers or operating out of multiple warehouses, and the whole delivery estimate and Fast N Free badge was always a bit of a crap shoot on eBay.
eBay has no means to properly deal with drop shippers or with sellers using multiple warehouses. Buyers would sometimes get caught out by circumstances that some products would ship from different locations then the seller’s registered legal address.
EBAY DOES CARE ABOUT QUICK DELIVERY
The site is trying to take quick delivery serious again and this time is rolling out a program that offers shipping cost refunds on late deliveries. On orders that offer free shipping, eBay will provide a discount coupon on a future order.
eBay’s Guaranteed Delivery program will roll out this summer and most sellers should be eligible to use it right away.
If an item is listed using the program, both seller and eBay will split financial responsibility on late deliveries.
While eBay has not announced any ramifications to sellers with high late deliveries. But one can assume that some sort of performance threshold will be required to continue seller eligibility.
eBay stated it will promote sellers that participate in this program to boost their listings in search results. We all know how valuable the top spots in search results can be.
To take full advantage of this program, eBay recommends you start preparing now.
- Identify potential listings from your catalog for this program
- Ensure those listings offer same day or next day shipping
- If possible offer free shipping as free shipping increases conversion by 11 percent
When this program rolls out, do you envision using it? Give us your thoughts in the comments section below.