The eBay Partner Network (EPN) is eBay’s affiliate marketing program that enables blogs to promote eBay products on their sites.
eBay’s affiliate program has always lived a bit in the background with many sellers not even aware it existed.
There was a time when eBay actively promoted the idea for sellers to use eBay links to drive traffic and offer a discount on fees if the item sold, but that is long gone.
With the eBay Partner Network, eBay went into a standard affiliate program, which served up static banners or website owners could manually insert links for text.
Now, eBay has improved EPN with two new features that will help website owners deploy eBay affiliate links and banners a lot easier and faster.
Smart Links is a new feature that enables website owners to automatically convert every link pointing to eBay to an affiliate link.
To learn more about Smart Links, click here.
The new Smart Placements feature is an intelligent banner addition that uses the same retargeting signals eBay uses in other marketing channels.
When a visitor enters the affiliate marketer’s website, eBay will serve up a personalized banner that takes into consideration the visitor’s browsing history.
You may have noticed as you browse the web, ads served up by Google’s AdSense (and others) technology keep reminding you of websites or products you may have visited in the recent past.
This function is nearly identical to AdSense except tweaked for eBay use. It works especially well for visitors that may have visited eBay recently.
Also, website owners have the option to adjust the Smart Placements banners to display products that are more in line with their site’s editorial focus. This feature provides a lot of flexibility to site owners so they can pick the method they would prefer on their website.
To learn more about Smart Placements, click here.
More Promotions For Sellers
Improving the affiliate program is another step forward by eBay to drive more traffic to the marketplace. While many sellers lamented reductions in discounts, the company is putting the extra revenue to good use.
What do you think about what eBay has done for driving traffic? Do you think the affiliate program upgrade will achieve that goal as well? Let us know in the comments section below.