eBay converted an iconic gas station in East Hollywood (California) into a drive-thru ‘Authentication Station’ – offering people a safe and socially distanced way to have experts evaluate and sell their sneakers, watches and collectibles, without leaving the comfort of their cars.
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The Authentication Station, a first of its kind, supported the launch of eBay’s Authenticity Guarantee, a new offering changing the way people shop and sell on the marketplace.
Authenticity Guarantee uses independent experts to fully vet and verify items through comprehensive inspections and is currently available for sneakers and watches – two of the marketplace’s largest and most popular luxury categories.
With this new drive-thru location in LA, eBay invited people to experience first-hand how items are appraised – with the option to sell on the spot, while never stepping out of their cars.
“The community response to authentication on eBay has been incredible, and we wanted to find a way to really bring this to life ahead of the holiday shopping season,” said Tirath Kamdar, General Manager of Luxury, eBay North America.
Third-party authentication partner Sneaker Con as well as top eBay sellers reviewed every item that came through and advised sellers what each might be worth on the marketplace.
The company did not disclose how many people took part in this three-day run at this LA authenticity station. eBay also did not say if any more such “pop-up” stations are in the works.
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