eBay Shops have always been a nice selling point for the eBay business accounts, offering up your own virtual storefront in the eBay universe. Whilst the vast majority of purchases on eBay happen through the search bar and the best match results, many businesses still opted to build out attractive looking eBay Shops.
The good news is that eBay UK has announced a whole host of upgrades and features that are now live to enhance the eBay Shops experience.
The full update on how eBay Shops have changed can be found below:
“Dear Business Sellers,
We’re excited to share some updates we’ve recently made based on your feedback. Our goal is to ensure you get the most out of your eBay Shop. We’ve gradually upgraded our platform and want to introduce improvements and features that are now live.
New look on edit shop
The edit shop page now provides a new, modern, and more simplified experience that will work in conjunction with more enhancements coming in the future. Learn more about editing your shop here.
Categories Redesign on eBay Shops
We’ve also introduced a new Shop categories experience. The new Shop categories page helps reduce the time to create and manage your Shop categories by allowing you to view and manage all Shop categories on a single page.
Adding categories to your eBay Shop can help buyers more easily navigate all your listings within your eBay Shop. Learn how to manage Shop categories.
We’re excited to share a significant upgrade to Shop newsletters. We’ve made it easier to communicate with buyers that subscribe to your Shop. You can now:
- Create a newsletter to welcome subscribers or showcase new products
- Build a community of repeat customers by telling your subscribers about promotions or recently added listings
You can also showcase listings in your newsletter based on rules you set. You can sort your products by newly listed, highest-priced, lowest-priced, ending first, or even by providing a price range. Filter products by category to personalise your newsletter even further.
Take advantage of these updates, and be on the lookout for more enhancements in the future.
Thank you for selling with eBay.
Your eBay Team“
This is yet a further indicator of how eBay are continuing to invest in their platform and develop further tools to assits sellers in succeeding on their platform.
The eBay shop gives sellers the ability to not only carve out their own virtual storefront but also work on optimising their brand awareness if appropriate. With the new edit layout and newsletter features it really does put sellers much more in control of their eBay marketing strategy.
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