eBay has announced a new exclusive sneaker event titled “The Sleigh Drop” where they will be offering a range of highly coveted sneakers through a partnership with La La Anthony, DJ Skee, and Jacques Slade. This is not surprising as the marketplace has really been doubling down on the sneaker market recently after seeing incredible growth in those categories across their website.
The first sneaker drop takes place today on the 5th of November.
You can see the full announcement below:
Today, eBay announces “The Sleigh Drop,” a new sneaker sales event that offers exclusive access to some of the world’s coolest collections. Throughout the holiday season, three renowned sneakerheads – La La Anthony, DJ Skee, and Jacques Slade – will bring their impressive collections of rare kicks to eBay, where a sneaker is bought every 4 seconds.
This series of drops kicks off with sneaker seller SoleStage listing 700+ pairs of highly-coveted kicks from DJ Skee’s closet, like the Air Jordan 1 Retro High Off-White and the Nike Air Yeezy 2 NRG Pure Platinum. New items from Skee’s collection will be released every Friday during the month of November.
“This holiday looks really different, and these drops give sneakerheads access to highly coveted pairs that you can’t get anywhere else,”
“Supply chain challenges have reshaped the season, and shoppers are craving the rare, the unique and the hard-to-find, especially when it comes to enthusiast categories like sneakers.”Garry Thaniel, General Manager of Sneakers, eBay.
eBay will continue to give the gift of grails throughout the month of December, dropping the personal collections of Jacques Slade on December 3 and La La Anthony on December 17. Shoppers can visit eBay.com/TheSleighDrop to browse the collections.
Across the entire sneaker category, the marketplace has made buying and selling easier and more trustworthy for buyers – and charges no seller fees for listings over $100. The recent launch and expansion of its Authenticity Guarantee service ensures all new and pre-owned sneakers sold for over $100 in the U.S. are fully vetted and verified by an independent team of industry experts.
By the Numbers
- eBay’s sneakers category continues to grow at double-digit rates
- A pair of sneakers is bought every 4 seconds
- Pre-owned sneakers are selling 15% faster, month over month
- The women’s sneaker category grew more than 80% over the past year
Source: Numbers based on eBay North America (U.S. and Canada) Jan-Jun 2021 sales data.
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